Back On Track Vegas Stars

There’s a Canadian company making waves in Las Vegas right now. Back On Track has become the first Canadian corporate sponsor of the National Reined Cow Horse Association (NRCHA). Currently, president and CEO of the Back On Track Canadian division, David Bergendahl and VP of Sales and Marketing, Tobi Mcleod, are at the South Point Arena and Equestrian Center to take in the NRCHA Stakes show, held March 26-30 in Las Vegas, Nevada.

“I’m a cow horse guy myself,” says Bergendahl. “So we really like to support the discipline of cow horse in Canada through the Alberta Reined Cow Horse Association and we’ll continue to do that. However, we wanted to grow the Back On Track support even more, so we decided to become a corporate sponsor with the NRHCA.”

Bergendahl first learned of BoT – which maintains its head office in Uppsala, Sweden – when he returned back to Sweeden (his home country), after a long stay in Canada.

“I thought BoT products were pretty neat. And I had previously contended in reining events. But when I was drawn to cow horse while still in Sweden. So I got in touch with the Swales family and when I returned to Canada, I became involved in cow horse.”

Back On Track (BoT) products are really strong in the English, trotting and race worlds, as riders are seeing the benefits the company’s products offer to both riders and animals alike. The corporation additionally has show jumper, Ian Millar on board as a company spokesperson. However, the product is still gaining momentum with western folk and riders in the south are just starting to recognize the advantages of BoT’s products.

Credit: Primo Morales Photography. Photo courtesy of Back On Track.

Recently, 2 Million Dollar NRCHA rider Todd Crawford also started singing BoT’s praises:

Back On Track’s joint and muscle support products are made of a unique wellness textile. The textile is a synergy of ancient Chinese experience and modern scientific textile technology. During the manufacturing of polyester-or polyester fibres, the ceramic particles are fused into the fibres. The ceramic particles have a strong reflective property, which when worn against the body works to help stimulate circulation through far infrared radiation.

It is well established and documented that long wave infrared radiation increases blood circulation. This helps to prevent injury, manage chronic pain symptoms, and speed up the recovery process. All are invaluable in helping you and your animals live a comfortable, active lifestyle.

BoT has supplied the NRCHA Stakes with an all-product sponsorship. In 2013, the company will sponsor five major NRCHA events and affiliates can contact the association directly for products at a discounted price.

For more information about Back On Track, check out:  www.backontrack.com/ca

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