Paige Callaway

In our March/2013 edition, we profiled 20 interesting artisans of the West, casting a sweet little spotlight on a few of the most ambitious silver, leather, jewellery and gear makers, fashionistas and even a cake baker. Since then we’ve stayed in touch with nearly all of them, and continue to feed our own inspirations with both their love of the West and independent spirits.

Which was why, when western fashion designer, Paige Callaway, sent an invitation to the launch of her new brand, Pursue Victory, I was intrigued enough to attend.

For one thing, when writer Deanna Beckley initially interviewed her for the feature, Callaway’s words oozed conviction and confidence.

“I feel like positive thinking and action is one of the most powerful things on earth, especially once we grasp the ability to harness it,” she said.  “I think most of my ideas come on road trips. Road trips, good music and hitting every flea market I can find between Calgary and Del Rio. It is endless where one can find inspiration – the trick is harnessing the vision and moving forward with it.”

And secondly, I really needed a new show shirt, and I already loved the look and intention behind the flagship piece of her brand, the Functional Power Collar professional shirt.

pursueartsWhat’s not to love about this logo? Rhetorical question. Particularly since it was created by a designer and photographer we’re blessed and fortunate enough to work with on a regular basis – Natalie Jackman.

pursuepaige&alexHeld at Hotel Arts in Calgary, it was a great evening of fashion and inspiration. I asked my daughter, Alex (on the right) to come with me, and meet Paige (on the left), and we both left feeling the conviction behind this cowgirl entrepreneur.

pursueshirtsAnd with a few purchases in hand.

pursuelabelAlex opted for a unisex tee, and I, the show shirt, which I’ve since worn equally in the show pen, and out on assignment. While it’s not inexpensively priced at $125, each shirt is designed and sewn right in Calgary, making them a 100% Canadian product. And, with the quality and workmanship in the garment, I consider it a lifetime addition to my closet, ultimately translating to a lighter footprint on the earth.

Callaway’s “workshop” is still her computer and a sketchbook, along with a duffle bag of clothes that follow her wherever her adventures and business may take her. “Being able to do business on the spot has proven successful for me. It is similar to the people in Central Park with trench coats and watches, but a lot classier,” she quipped.

Paige really has created a line of clothing that is positive and empowering. Find Pursue Victory on Facebook or visit their temporary website here.

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