Radio Ambush?

Contrary to popular opinion, horse meat hasn't always been taboo in North America. It was sold as an alternative meat during World War II and as late as 1954 at this venue – Range Horse Meat Co. at Pike Place Market in Seattle, Oregon. (source: www.good.is)

Have you heard of the United Horsemen organization?

The group has drawn both positive and negative media attention since their inception a couple of years ago. Most recently they postponed their second annual International Summit of the Horse, originally scheduled for this weekend forward to January, 2013. Instead, they stated in a press release, they are going to focus on a two-prong and ambitious program towards their mandate, which is “working for a better future for the horse industry.” The new initiative is set to co-incide with the reopening of USDA regulated horse processing facilities in the United States.

You can read all about that on their website.

Just today, on the National Public Radio talk show, Sound Off With Sasha, four guests were invited on the show to talk about the issue of horse slaughter.

The guests included philanthropist/business woman Madeleine Pickens, dedicated to provide sanctuary for wild mustangs, President of the Humane Society of the United States, Wayne Pacelle, author R. T. Fitch,  co-founder and President of the Wild Horse Freedom Federation, and representative Sue Wallis, Wyoming State Legislator, former vice-president of United Horsemen, and a proponent and advocate for horse slaughter plants in the United States.

The resulting interview is quite insightful, particularly as a marker of the general public’s beliefs and perception of horse slaughter and wild horses (read: caller’s in).

Of note, Canadian processing plants are mentioned in the interview several times.

But, quite apart from that, United Horsemen now maintains that Wallis was the victim of a “set-up organized specifically to harass and vilify her personally, and the horse industry in general.” Wallis was apparently not aware of the other three guests on the show – all high-profile and staunch advocates against horse slaughter, believing she was being interviewed about the horse industry and the need for humane and regulated processing in the U.S.

Wallis left the interview prematurely and later stated, “There is no point in carrying on any sort of dialog with rabid radicals who have ulterior motives.”

Was Sue Wallis ambushed in a media setup by animal rights bullies? Here’s the link to the interview. Listen in and sound off on what you think.

Meet the Photographer

Guest blogger, Deanna Beckley shares her experience organizing Western Horse Review’s annual fashion shoot.

Over the years we have had some amazing photographers take on the task of photographing the magazine’s fashion shoot, and have their beautiful work cover the pages of Western Horse Review.

This year is no different. We are so excited to have award winning photographer Krista Kay behind the lens for this year’s shoot.

Kirsta is pretty photogenic herself. Photo courtesy of Caitlyn Chapman Photography.

This isn’t the first time we have worked with Krista, in fact our March cover was taken by Krista.

Krista Kay’s photos have graced many covers and magazines over the years. She includes such icons as actress, Bo Derek and multimillionaire diamond magnate Charles Fipke in her photographic repertoire. Krista’s knowledge and experience come from over 15 years working in the fashion industry where she was shaped and moulded for her future behind the camera, making her the perfect candidate for the WHR fashion project. Her keen eye and acute sense of creating “mood” in a picture are Krista’s greatest attributes.

Her passion for farm and ranch weddings, special occasion portraiture and people with their beloved equines are the driving inspiration to her limitless creativity.

Krista’s home base is the beautiful Westwold Valley nestled between Kamloops and Vernon in the heart of the Thompson Okanagan and where this year’s shoot will take place. Krista has also graciously opened up her home to us, allowing us to use it as a base for the models to get ready, outfit changes and hair and makeup.

On her days away from the camera, Krista and her husband Jarret train and ride roping horses. She loves gardening, landscaping and spending time with her dog Addy.

I can’t wait to meet Krista and collaborate on this year’s fashion project.

You can view Krista’s website here www.kristakayphotography.com or “Like” her on Facebook at Krista Kay Photography for a chance to win free giveaways!

Fashion Shoot 2012

Guest blogger, Deanna Beckley shares her experience organizing Western Horse Review’s annual fashion shoot.

Since I started at the magazine I have assembled and been in charge of two fashion shoots. With 2012′s edition being my third, I am determined to make it the best one yet! With some experience under my belt I feel that each year’s fashion project gets better.

The first year I was assigned the project I had no experience organizing and coordinating such a large project, but I was so excited to have an opportunity to let my creativity and fashion sense shine.

That year we decided to use our very own Western Horse Review staff to model in the shoot.

To make it even better we used Three Bars Ranch (where I now call home) in Cranbrook, BC as our venue of choice for the backdrop to for our photos. It offered so many options for scenes – from an old red barn to cabins, a tack shed and even a beautiful lodge.

Being this was my in-laws ranch, I had them participate in the shoot (wink), the guys were less than thrilled.

Jesse Beckley

 

Tyler Beckley

 

Jeff Beckley

Our photographer was Brian Clarkson, owner of Cranbrook Photo and long-time friend of the Beckley family.

In 2010 I put together my second fashion shoot, this time at  John Scott’s ranch where many great movies have been filmed. I even got John Scott to pose for the camera. I have to say he is very photogenic.

I recruited some great models, one of which was my lovely Mom (insert heart here). She not only helped us out by giving us some great pictures, but she helped me with organizing everything and taking care of the clothes and other models. Moms are so great.

It was actually a bit of a family affair. My Dad was the “wrangler” for the day. He trailered over a couple of their horses to include in the photos.

Our photographer was fellow reiner, Travis Rogers of Wainright, AB. His work is amazing and what was even better – he knew horses and how they should be photographed. Check out TJ Photography and flip through his albums.

The fashion shoot just about didn’t happen that year when a freak snow storm whipped through Alberta two days before the scheduled shoot, leaving roads and highways closed – including the highway from Wainright to Calgary. It was touch and go as to whether we would have a photographer or not for our shoot. I did not have a back-up plan, I was scheduled to leave three days later to Texas for the National Reining Breeders Classic. But, good ol’ Travis and his crew pulled through. I might mention this was in the middle of April!

Travis did an amazing job and was great at directing our inexperienced models. Another successful fashion shoot!

Erin Hussey

Cutting Competitor, Sandy Hansma

You can go here for some more shots of the 2010 Fashion Shoot. 

This year will make my third fashion shoot I have organized, and although I have more experience under my belt, I am faced with new challenges. In addition to trying to organize such a large project, I work full time at the College of the Rockies, have an embroidery business (which seems to be inconveniently VERY busy right now) and of course all my other writing assignments. At the moment I am just trying to keep my head above water (I’m currently writing this at 11:30 pm).

That said, I am determined to make this the best fashion shoot yet!

This year’s shoot will take place in the Westwold Valley of British Columbia – a place that holds so much potential for amazing photos. The north side of the valley is abundant in sage brush and tiny cactus, while the cooler southern side holds moisture in its mossy forests and pine laden trails.



Stay tuned for some exciting things that we are planning with this year’s shoot and  learn just what it takes to put together a successful fashion shoot.

The Horse Diving Sisters

Did you know that Atlantic City, New Jersey, may see the return of the “Diving Horse Show” popularized there in the 1940s through late ’60s? It may seem odd, but the owners of the Steel Pier, which was once an iconic family entertainment destination, are bringing the act back, as part of their revitalization plan for the Pier.

If you’ve watched the movie, “Wild Hearts Can’t Be Broken,” you’ll know the most famous of the divers was Sonora Webster Carver, who rode the diving horses for nearly a full 20 years, from 1923 to 1942.

While the show travelled around North America in the early years, it became a permanent fixture at the Steel Pier from 1929 on. At the age of 27, in 1931, Sonora was blinded with a retinal detachment, attributed to hitting the water with her eyes open, perhaps just once, or perhaps, one too many times. While she herself may have lost her sight she always insisted that the horses loved the dives as much as she did, and were in no way ever harmed, or for that matter, forced to jump.

She came into this incredible line of work by replying to a newspaper ad looking for girls who were “not afraid of heights and willing to travel.” Here’s a film clip of her.

The Diving Horse Show was invented by Dr. (Doc) W. F. Carver, who also had ties with Buffalo Bill’s Wild West Show. Many different stories circulate on how Dr. Carver came up with the idea, but the most popular is that one day he was riding across a bridge, which collapsed and sent him and his horse into the river below. The horse “dove” into the water and they swam safely to shore. This made him wonder if horses could be taught to dive, and the act was conceived.

Sonora signed on at the age of 20, and her sister, Arnette followed in her footsteps a few years later at the age of 15. The act was a great sensation of the times.

Sonora’s 1961 autobiography, “A Girl and Five Horses”, was the inspiration for the 1991 film. The diving horses were the iconic attraction at the Pier until being dicontinued in the ’60s following complaints from animal-rights activists.

A little known fact is Sonora was disappointed in the movie. Her sister, Arnette, remarked in a 1997 New York Times article by Bill Kent:

“They weren’t so truthful about the facts in that movie, either. My sister was so disappointed in it. I remember her turning to me in the theater after we saw it, and her saying, ‘the only thing true in it was that I rode diving horses, I went blind and I continued to ride for another 11 years.’’

She felt the Disney movie was over-romanticized. As her sister explained, “The movie made a big deal about having the courage to go on riding after she lost her sight,” she said. “But, the truth was, riding the horse was the most fun you could have and we just loved it so. We didn’t want to give it up. Once you were on the horse, there really wasn’t much to do but hold on. The horse was in charge.”

She also commented on the welfare of the horses in the same article.

“What impressed me was how Dr. Carver [manager of the horse diving act, and later, husband of Sonora] cared for the horses,” Arnette said. “Wherever we went, the S.P.C.A. was always snooping around, trying to find if we were doing anything that was cruel to animals. They never found anything because those horses lived the life of Riley. In all the years of the act, there was never a horse that was injured.”

The challenge for the riders, Arnette explained, was to remember “to keep your head tucked down to one side, so that when the horse raised his head as he jumped up at the bottom of the pool, you wouldn’t get smacked in the face.”

Apparently, the sisters lived the life of Riley as well. Arnette was 84 when she gave this interview in 1997, and her famous sister Sonora, died just a few months short of 100.

While Sonora may have downplayed her own courage, I’ve always seen these adventurous diving horse sisters from our history as spirited and inspirational.

Inspiration Board

In my office it’s known as a bulletin board, but I like the idea of inspiration board which is a concept popularized by fashion and design bloggers of late. It’s a board of photos, quotes and items designed to inspire me when I’m faced with writer’s block, or simply calm me, when I need it. Which is often.

This is the latest version, recently renovated on a chilly Saturday a few weekends ago, when the weather was just too vicious to bear much outside time, and reorganizing the kitchen shelves somehow didn’t hold the same appeal.

Some pieces were removed, some re-pined to the board, some found the recycling bin, others the shoe box of things I can’t yet leave behind.

The left side is a collection of old photos, newspaper clippings, drawings and a few favorite firsts, including my very first press pass – issued to interview Pat Parelli. I remember walking out of Pat and Linda’s motorhome that long ago afternoon at the Claresholm Agriplex, breath taken somewhat away by the energy and passion of this incredibly driven couple. It was clear to me they were going to reach a great many people throughout their careers.

There’s a photo of myself cutting to remind me how much I love this sport, and inspire a return to it. Below it is tacked a poem Teenager wrote about my cutting mare, Iggy. Have I ever told you my Teenager is an amazing poet? She would probably prefer I let you know that the poem pictured above was written many years ago, not in her current senior high school year.

There’s the roots corner – an old drawing, the farm, my beloved barn, the chicken house. My mom, over a very many years nurtured hundreds of chickens, ducks, geese and turkeys whose lives began in that tiny outbuilding. That long twig-like object is a vintage piece of tinsel, derived of foil and an incredibly fragile and thin glass. It once graced our Christmas tree.

Wee composes the odd poem as well, and this one is adorned with a couple of shots of my Dad. Those two were a pair – Wee and my father.

There’s a few photos, artwork and other items to remind me of what I’d like to write about sometime.

My favorite photo of Joan Didion. There’s something hauntingly familiar about this snapshot, it always grabs me. I’m into a book of Didion’s this week – Slouching Towards Bethlehem – not her latest – Blue Nights, but you can find that on literary lists and bookstores. She rocked the world of journalism in the ’60′s and 70′s, and followed up with an amazing life collection of non-fiction in later decades. Equally, her poise and prose I intensely admire. Ready for any interview, any time, I love her “To Pack and Wear” list, which she kept taped to the inside of her closet door. Oh, to have the freedom of spirit to travel this lightly to any horse show, exchanging naturally, the stockings and skirt, for denim and boots.

Near to it, this. The backlight, the absence of the typical female encumbrances such as a purse – nothing but sunglasses, a casual pair of jeans and sweater, and the incredible sense of playfulness in her eyes. Jackie Kennedy would have been in her 40′s when this was snapped by paparazzi photographer, Ronald Galella. Of the entire collection of her posed and pretty photographs, this, her most beautiful, in my view.

I wasn’t conscious of the parallel of these two women’s lives when I tacked these shots up on the board, but recognize now that both endured great tragedies in their prime. Strong females definitely a recurrent theme in my personal reportaire of icons.

Inspiration boards, the barn chalkboard, pinboards, bulletin boards, the fridge door for that matter; the point is surround yourself with a slice of the incredibleness of your world, your history, and that of which drives you. It will spur you to remember to stop and enjoy it once in a while.

So, hey, share – what’s on your board?

It just so happens I was recently scrounging through the Western Horse Review storage locker and discovered a box of goodies we really should think about dispersing, including a stack of Corb Lund’s vintage Hair on my Eyes Like a Highland Steer, which we’ve apparently been hoarding since 2005(?).  Come to think of it, the photo on this CD cover illustrates an inspiration wall. As incentive to get you thinking about your inspiration board, and what is, or might be on it, we’ll do a random draw amongst the comments below and give away one of Corb’s CD’s.

So share . . . it’s a mandatory activity.

P.S. – I nearly forgot to announce last week’s winner of the On the Trail daytimer. Andrea, claim your prize by contacting editorial@westernhorsereview.com. Congrats!

 

Likes of the Week

This is how this time last year looked at the log house. This view of Blue with his head stuck out of a shelter was a similar sight for days.

The view today is quite dissimilar, and I can’t even bore you with a photo, it being just too uninteresting, wherein lies the downfall of good weather in this land. A winter landscape without the snow, the hoar frost, the pure white of it all can be dreary and lifeless. Loving the mildness, not so much the brown.

On the subject of unusual weather, Nasa scientists recently declared 2011 as the ninth warmest since 1880. In fact, nine of the warmest 10 years in modern times have occurred since the year 2000. This film really clarifies it.

The documentary Buck may not have made the short list of the Oscars, but remains the popular favourite of so many horse people. I caught this interview with Buck a few nights ago, which you might also find interesting. If you are a follower or fan, don’t miss our feature with Buck Brannaman, coming up in the March issue of Western Horse Review. 

This story, which dominated equine media this week, was both disturbing and oh so sad.

Along came Rosie, at the ready to aid the restoration of my shaky faith in humanity. Rosie made National Geographic’s Woof of the Week list and how could she not with those eyes. Rosie was rescued when she was nine weeks old and now lives happily in Long Beach, California with her caring owners. Every so often, my soul craves Woof of the Week and this was such a week.

At the magazine we’re closing sales on the March issue, and just beginning to lay out the issue. We have several features I’m thrilled about, and I hope to preview them for you over the next few weeks.

In the meantime, because it’s Friday, and gorgeous out, we’re giving away our very last On The Trail daytimer.

If you weren’t one of the fortunate ones to receive one of these beauties for Christmas, you still have a chance to provide a home for the very last one we have in the office.

Just let us know in the comment section below, what your weekend plans include. We’ll draw randomly from the responses and divulge the winner next week. Good luck everyone!

Oscar Nominated

While the horse-crowd favourite – Buck, the film about Buck Branaman’s life – did not make the short list of Oscar-nominated documentaries, a pair of Calgarian film-makers, Amanda Forbis and Wendy Tilby, were nominated for their whimsical, short animated film about a young Englishman who emigrates to Canada to become a rancher in Alberta.

The Englishman in fact, is a “remittance man.” These were men who were considered somewhat useless, perhaps over-educated, non-achievers back home – often the second sons – and were shipped off by their families (a favorite destination being the Canadian prairie), and paid a “remittance” to stay here. Predictably, they were as unable to succeed, prosper, or fit in to the community as they had been in their homeland.

It’s a rather forgotten part of our Alberta history – the remittance men who were sent here. A colorful aspect of our Canadian West.

The film is sweetly animated, and cleverly entitled Wild Life. I won’t spoil the ending by telling the story, but you can watch it right here.

Marketing Mondays: Strategies for Breeders

It’s sales closing week for the March issue of Western Horse Review, and because this issue is smack-dab in the middle of breeding season, many of us are either contemplating breeding strategies, or engrossed in the promotion of a stallion.

Photo by Jenn Webster

I had the opportunity to interview Katie Tims, editor of Quarter Horse News just prior to Christmas, and asked her about marketing strategies for breeders in this changing world. Here’s a snippet of that interview. You can catch the entire piece in the Jan/Feb issue of Western Horse Review. We’ve nearly sold out of print editions of that issue, but if you’re missing it, you can order a digital copy here.

Katie, what are a few of your key tips on marketing strategies for breeders/ranches in this changing world?

 No. 1: Breed for beachfront property.

“By this I mean breed the best horse possible. It’s where marketing begins. In the real estate market, the average house in the average place is selling below average – at least compared to prices realized a few years ago. However, the special real estate – the beachfront property is just as much in demand now as it was in 2006. Buyers are willing to pay high prices for the best real estate, and the same goes for horses. Whether you’re a big breeder with several foals born per year, or a person with just one mare – breed the best that your budget can accommodate. Do your homework and be clear about what the market is demanding. Don’t breed for sake of creating the average horse that will bring a below average price. You’re better to breed one great horse than four mediocre ones. In this tough market, it’s all about quality, not quantity.”

No. 2: Market, market, market.

“In the horse business, marketing means much more than placing an ad or paying an entry fee. Stallion owners must promote their horse and get him paired with the best mares possible, even if that means giving away breedings. Likewise, mare owners need to book to the best stallions in the business – ones that are part of aggressively marketed programs. Once the foals arrive, stallion and mare owners must get them into solid programs and into the hands of trainers who will give those young horses the best possible chances. Black type means everything in this performance horse market, and the only thing to bold that ink is to start with pedigree and follow up with performance. Yes, there’s a surprise every now and then. But it’s far safer to stick with proven breeding and a sound training program.”

 No. 3:  Think worldwide.

“The cowboy and Western horse used to be a North American phenomenon. Not anymore. The Quarter Horse and Western way of riding has spread across the globe, and it’s gaining traction with larger purses, more opportunity and better breeding. For instance, Brazilians purchased a number of the highest sellers at last year’s reining and cutting sales, and you can bet they’re going to show and market those same horses inside the United States and Brazil. The Level 3 Open Reserve Champion at the 2011 NRHA Futurity was a horse born, raised and first shown in Brazil. Don’t limit yourself by thinking domestically – look to Europe, Australia, South America and beyond. Realize there’s a worldwide market for performance horses.”

 No. 4:  Take the multi-platform approach.

“Yes, advertising in print publications works and is still the best way to communicate your message to a target audience. But your marketing program must also reach out to potential customers through multiple sources. The Internet, social media and smart phones – they’re all important. As the next generation rotates into our horse market, they’re expecting information at the tip of a few keystrokes. Get a website for your ranch. List your horses. Make a fan page on Facebook. Sponsor online postings of stories/articles/updates published by magazines and newspapers within your industry. Make sure search engines, such as Google, know you’re online. If you are not comfortable with any or all of the above, see what you can do to learn. A mix of print and digital – that’s where the media business is going, and your program needs to be on board.”

Thanks to Katie Tims for these insightful and articulate ideas on the subject of marketing for those of us in the breeding business. A couple of other links to pieces we’ve done in the same genre include:

• Stallion Promotional Ideas

• Breeding Truths and Folklore

• Breeding Truths and Folklore, Part Two

4 Great Breeding Products

Breeding Older Mares, Part One

• Breeding Older Mares, Part Two

We also have this classic available in our bookstore:

• Blessed are the Broodmares

and these other great books and videos on breeding and foal raising. 

Finally, be sure to peruse the Stallion section of this site.

Best of luck with your breeding hopes for the season!

Marketing Mondays: Kickstarting 2012

This photo has nothing to do with marketing. It’s just soothing me right at the moment.

I snapped it several years ago at one of my favorite locations in the world – Key West, Florida. For 10 days that beach was mine. I owned that hammock. Life was calm. Warm. And, simple. Man, I miss that beach right now.

For here, in my neck of the woods, its -30°C out this morning. I suppose it is a variant sort of simple. A different kind of calm. A tougher form of cozy.

It might be an excellent day to stay inside and work on marketing.

In March of 2011, I kicked off a Marketing Mondays  series on this blog. Before we delve into the 2012 year, here’s highlights of 2011:

• We began with a look at Social Media. I shared some of my favorite social media sites and a video which really explains why any marketing program should eventual plan to include a social media aspect. Here’s the slideshow again:

• We talked about the great marketer, Patti Colbert and her visionary Extreme Mustang Makeover and Road to the Horse. Her latest,  Project Cowboy, a television reality show, focusing on a search for “The Great American Horseman,”shows signs of the same genius as its predecessors.

• I spelled out Seven Tried and True All Time Basics of a Good Print Advertisement.  

• For those of you maintaining a website (and who isn’t these days?), I let you in on a great tool to analyze your website – the Website Grader, and walked you through my favorite Google Map locator tool, Pin In The Map. 

• We shared Four Signs That Your Marketing Program is Working. 

• We delved into the world of Twitter, sharing some basics such as how to sign up, garnering the all-important followers and links for Great Tweeting Tips.  In a second post, I explained the Meaning of Four Twitter Symbols and When to Use Them, and shared the Bitly.com links tool.

• For Facebook, I shared 10 Ways Western Horse Review Utilizes it’s Facebook Page, as well as insider information on the changes Facebook instigated last autumn, and finally, offered up 10  10 Simple Tips and Tricks to Get Your Timeline Groove On.

• Finally, we discussed the Difference Between Print and Online Media, and why it’s all important that you don’t leave the former out of your marketing program.

There you have it. Some of the highlights of the 2011 Marketing Mondays series. Please let me know what you’d like to have covered for the 2012 year. Comment in the section below, or e-mail me directly at ingrids@efirehose.net.

Here’s to a successful 2012 marketing year!