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Kylie Whiteside

Marketing Mondays: Pinterest Updates

If your business is employing Pinterest as a marketing tool, you may already be savvy to the newest updates.

If not, here are several links which will bring you up to speed.

I like the new look they’ve introduced. A couple of the highlights include:

• Pins from the same board: You can explore the entire board without leaving the page you’re on.

• Pins from the same source: Here you’ll find other things pinned from the same website. This is a great option for quick searches.

• “People who pinned this also pinned” feature.

• Easier share options.

• The Rearrange Boards button has been moved, but you can now easily do this by drag and drop.

There’s also a few aesthetic changes such as bigger pins (was 600 pixels wide, now 735 wide), removal of the Comments button, and useful changes such as a back button. My saunters through Pinterest have, until now, been a bit of a free fall journey, landing me wherever in the Pinterest universe the click may take me. Now, when you scroll and click through pins, the back button lands you right back where you were no matter how far you’ve gone.

Read more about the new look and features here.

Deploying it to your Pinterest page is simple. You’ll need to have a business account or list a website on your profile. Then, hover over the profile menu and click Switch to the New Look.

Importantly for businesses, Pinterest also introduced Web Analytics. Now you can see what pinners are repinning most from your site and also track their activity. Learn more about it at this link, and find installation instructions and tips to optimize your Pinterest business page here.

Finally, a few more useful insights and tips at this post. 

Marketing Mondays: Horses and Taxes

Marketing Mondays: What's Left

Views From the Auction Block

Making A Ruckus in Your Industry

This is entirely borrowed from Seth Godin, a daily blog I’ve been following for a while now. I thought this older post was particularly adaptable to the horse industry.

P.S. – the photo is entirely mine, taken with my ultimate iphone camera app, the Hipstamatic and shot on a stormy evening at last year’s Calgary Stampede. The subject is the gorgeous new bronze on the grounds.

On Making a Ruckus in Your Industry

Bring forward a new idea or technology that disrupts and demands a response.

Change pricing dramatically.

Redefine a service as a product (or vice versa).

Organize the disorganized,

connect the disconnected.

Alter the speed to market radically.

Change

the infrastructure, the rules or the flow of information.

Give away what used to be expensive and charge for something else.

Cater to the weird, bypassing the masses.

Take the lead on ethics.

(Or, you could just wait for someone to tell you what they want you to do)

Marketing Mondays: 2013 Reorganization

Marketing Mondays – Pinterest 101

I’ve maintained a personal Pinterest page for about six months now, which I use to collect ideas – for renovation projects, farm shots, event ideas, favorite photographers, books, films, art, travel, barns, kitchens, gardens, decks, it’s an endless list. It’s like a great big picture book of favorite things, and a source book of ideas when I need it for a specific project, such as the barn we’re planning to build in the spring, for instance.

We launched Western Horse Review’s Pinterest a few weeks ago and it’s slowing gaining momentum.

We’ve developed the idea of three goals for our WHR Pinterest page. Primarily, we wish to invite viewers back to our site, and convert passer-bys into fans and regular viewers. Secondly, we use it to profile the work of our partners, such as advertisers, photographers, artists, contributors and so forth. Thirdly in our Pinterest mandate is simply an imagery of the western way of life – from horsemanship to culture to style – both in our modern times and history. With both a Canadian viewpoint and a global outlook. You’ll find all from Brazilian cowboy artwork to pins with links to local western heroes.

If you’re a real neophyte, and are wondering what this Pinterest is all about, it really is just another social media sharing site. It allows you to visually share, curate, and discover new interests by “pinning” Users can either upload images from their computer or pin things they find on the web using the pinterest bookmarklet, pin it button, or just a url.

I haven’t gotten to all of the business and marketing possibilities with Pinterest. But, I will in future Marketing Mondays posts. In the meantime, good luck with your own Pinterest ventures. Here’s an infograph you might enjoy, a bit dated, but still does a great quick job of explaining Pinterest, how it works, and from a marketing perspective, why it matters.

 

Marketing Mondays: Groupon & Such

It’s no secret the daily deal craze is in full swing across North America. Groupon, Offeron, Wagjag, Dealathons – these are just a few of the purveyors of the daily deal: a special one-time offer usually suggesting an offer of 50% off retail rates. Prospective buyers are able to see these deals by signing on to the e-list of the purveyor. They all work a little differently; some require a certain amount of buyers for the deal to be “on,” others contribute some of the dollars to charity, almost all are a time-limited offer. Commonly, the offers are for restaurants, hair stylists, auto detailers, dry cleaners and such.

Occasionally I’ve noticed someone in the western world test the waters of the daily deal, such as the California trainer above who offered nearly 60% off on western riding lessons and sold out of them. His “deal” ran in the Los Angeles Times LA Deals. 

It’s unlikely we’ll see the top trainers of the nation moving towards daily deal offers, their barns are likely full with waiting lists, but for those trainers just starting out, or perhaps, wanting to reach out to more of an urban demographic to encourage new involvement this could be a an interesting marketing venue to test.

Incidentally, Western Horse Review has a Groupon subscription effort running June 6-12. Our marketing circulation director thought it would be interesting to test it; so we are. Our test region will be Alberta – primarily the Edmonton and Calgary region. If that shows significant return, we’ll look at a national effort. Since we’ll be promoting our July/August issue with a special cover, it’s a good opportunity to invite new readers to see what Western Horse Review is all about.

The incentive for us is the low cost of entering the agreement. The client (WHR) needs to only agree to offer a product at 50% off. The downside is the payback. Each subscription is offered at $12.00, or 50% off the regular rate of a subscription. Groupon takes half of that, and the other half comes back to WHR. Which means we realize $6.00 out of every subscription sold. Certainly not a profit in this scenario, but we do it for two reasons: 1) to introduce new subscribers to the product and; 2) for the renewals on year two, assuming these new subscribers will be back for year two.

And, of course they will be!

I’ll let you know how it went in a future post.

Marketing Mondays: Strategies for Breeders

It’s sales closing week for the March issue of Western Horse Review, and because this issue is smack-dab in the middle of breeding season, many of us are either contemplating breeding strategies, or engrossed in the promotion of a stallion.

Photo by Jenn Webster

I had the opportunity to interview Katie Tims, editor of Quarter Horse News just prior to Christmas, and asked her about marketing strategies for breeders in this changing world. Here’s a snippet of that interview. You can catch the entire piece in the Jan/Feb issue of Western Horse Review. We’ve nearly sold out of print editions of that issue, but if you’re missing it, you can order a digital copy here.

Katie, what are a few of your key tips on marketing strategies for breeders/ranches in this changing world?

No. 1: Breed for beachfront property.

“By this I mean breed the best horse possible. It’s where marketing begins. In the real estate market, the average house in the average place is selling below average – at least compared to prices realized a few years ago. However, the special real estate – the beachfront property is just as much in demand now as it was in 2006. Buyers are willing to pay high prices for the best real estate, and the same goes for horses. Whether you’re a big breeder with several foals born per year, or a person with just one mare – breed the best that your budget can accommodate. Do your homework and be clear about what the market is demanding. Don’t breed for sake of creating the average horse that will bring a below average price. You’re better to breed one great horse than four mediocre ones. In this tough market, it’s all about quality, not quantity.”

No. 2: Market, market, market.

“In the horse business, marketing means much more than placing an ad or paying an entry fee. Stallion owners must promote their horse and get him paired with the best mares possible, even if that means giving away breedings. Likewise, mare owners need to book to the best stallions in the business – ones that are part of aggressively marketed programs. Once the foals arrive, stallion and mare owners must get them into solid programs and into the hands of trainers who will give those young horses the best possible chances. Black type means everything in this performance horse market, and the only thing to bold that ink is to start with pedigree and follow up with performance. Yes, there’s a surprise every now and then. But it’s far safer to stick with proven breeding and a sound training program.”

No. 3: Think worldwide.

“The cowboy and Western horse used to be a North American phenomenon. Not anymore. The Quarter Horse and Western way of riding has spread across the globe, and it’s gaining traction with larger purses, more opportunity and better breeding. For instance, Brazilians purchased a number of the highest sellers at last year’s reining and cutting sales, and you can bet they’re going to show and market those same horses inside the United States and Brazil. The Level 3 Open Reserve Champion at the 2011 NRHA Futurity was a horse born, raised and first shown in Brazil. Don’t limit yourself by thinking domestically – look to Europe, Australia, South America and beyond. Realize there’s a worldwide market for performance horses.”

No. 4: Take the multi-platform approach.

“Yes, advertising in print publications works and is still the best way to communicate your message to a target audience. But your marketing program must also reach out to potential customers through multiple sources. The Internet, social media and smart phones – they’re all important. As the next generation rotates into our horse market, they’re expecting information at the tip of a few keystrokes. Get a website for your ranch. List your horses. Make a fan page on Facebook. Sponsor online postings of stories/articles/updates published by magazines and newspapers within your industry. Make sure search engines, such as Google, know you’re online. If you are not comfortable with any or all of the above, see what you can do to learn. A mix of print and digital – that’s where the media business is going, and your program needs to be on board.”

Thanks to Katie Tims for these insightful and articulate ideas on the subject of marketing for those of us in the breeding business. A couple of other links to pieces we’ve done in the same genre include:

Stallion Promotional Ideas

Breeding Truths and Folklore

• Breeding Truths and Folklore, Part Two

4 Great Breeding Products

Breeding Older Mares, Part One

• Breeding Older Mares, Part Two

We also have this classic available in our bookstore:

Blessed are the Broodmares

and these other great books and videos on breeding and foal raising.

Finally, be sure to peruse the Stallion section of this site.

Best of luck with your breeding hopes for the season!

Western Horse Review Store

Young Riders

Western Horse Review

BACK ISSUES February 2008

SPECIAL FEATURE:
15 Horse People of the Year. In honor of our 15th anniversary, we profile 15 Canadian horse people who make the horse world a better place.

Common Sense or Cowboy Cool?
More western riders are opting to trade in their stetsons for helmets, still, perceptions are slow to change. In this issue, we profile four western riders who in the minority – they wear helmets.

Ready to Trim?
New science and theories show why the trim is the most important component of a healthy hoof.

Oh, the Adventures You’ll Have
Think a job in the horse industry is low paying or only available to those who want to be vets, farriers or trainers? Think again, and check in on the great jobs in the horse industry we profile for you this issue.

Diagnosing Lameness
Four common scenarios and best methods of treatment.

Plus: Rodeo news, the famous Butterfield breeding program, AQHRA year-end winners and much more, all in the February issue of Western Horse Review.
Pick up the latest issue on newsstands now or subscribe online.

Price: $5.00

BACK ISSUES July 2007

Trail Riding Tips
Read our compilation of tips by top riders.

Slow it Down – Lengthen it Out
Dean and Pat Ross show you how to get your horse ready for English events.

Cedar Crest Farm
Gilbert and Rhonda Thompson and the owners of BL Whiz Kid.

Spooking: Frustration or Opportunity
Jonathan Field plants the seeds of trust and communication.

Price: $5.00

BACK ISSUES November 2007

Barn Sour or Barn Sweet
In this two-part installment, we show you how to make your horse comfortable in his own company.

The Stock Market
Back by popular demand, experts analyze the worth of equine investments.

Kicking ‘Em Out Back
Everything you need to know before kicking your equine companions into the back pasture for the most challenging Canadian season.

Young Guns
Preserving the future of rodeo by giving kids a helpful start into this high-profile sport.

Trainer Directory
Choose your mentor from this roster of some of Canada’s most talented horse trainers.

Price: $5.00

BACK ISSUES October 2007

Defining Equitation
Develop your seat with Jonathan Field’s advice for becoming an active rider.

Blanket Buyers Guide
Custom made or off the rack, we give you a clue about the latest fabrics, fills and fashions – everything you need to know to protect your horse from the elements.

Step Up, or Step Off
In this exclusive book excerpt, 15-time reining world champion Craig Johnson, helps you refine your rundown and utilize fencing drills to the fullest.

Top Notch Quarter Horses
Our October breeder profile features a Stony Plain family with a great deal of heart and love for the western performance horses.

Price: $5.00

BACK ISSUES September 2007

Through the Crystal Ball
A look at pre-purchase evaluations. The associated truths and misconceptions you need to know before you buy your next prospect.

Raising a Healthy Hoof
The role genetics, movement, shoeing, diet and early care play in the development of your horse’s feet.

Horse Health Products
Some new, some tried and true. 10 health products that might be beneficial in your equine medical box.

Equine Ulcer Report
New research about Equine Gastric Ulcer Syndrome reveals useful – and surprising – results.

Price: $5.00

We Recommend

Trainers & Mentors

Trail Riding

Showmanship & Trail

Senior Horse

Reining

Ranching & Ranch Horse

Rail Classes

Photography & Video

Horse Breeds

Home Schooling

Halter

Grooming

Equine Health

A Complete Guide to Selecting and Caring for Your Horse

This video gives solid advice for selecting the right horse, care and feeding,
effective communication and safe handling, grooming,
exercise and hauling. With Dana Hokana.
DVD
 
Price: $28.95

A Healthy Horse, the Natural Way

A horse owner’s guide to using herbs, massage, aromatherapy, homeopathy and other natural therapies. Discusses how and when to use a combination of these therapies and when to use them in conjunction with veterinary treatment.

Price: $45.95

All Horse Systems Go

SC Book – If only one comprehensive horse care were to be chosen for a library, it should be this extensive and well-illustrated reference. Written by a horse vet specialist, it packs in not only the anticipated horse care and health solutions chapters, but includes tips on fitness, conditioning, and much more. Small color photos throughout add interest but the meat is in the chapters of medical insights backed by a practicing vet’s long-time experience: chapters which can save a horse’s life whether consulted quickly in an emergency or used as preventative points.

Price: $51.95

Anatomy in Motion – The Visible Horse

This DVD contains slow-motion studies of the English and Western gaits. It is clear and understandable for 4-H or Pony Club groups, but comprehensive enough to be of interest to other equine professionals.

Price: $45.95

Anatomy in Motion – The Visible Rider

Peggy Brown wears a custom-painted “skeleton suit” to show how a rider’s body works when riding. She demonstrates in all gais in English and  Western. Guaranteed to help identify good and bad posture

Price: $45.95

Barn Guide To Horse Health Care & First Aid

A guide to basic equine health procedures that will prove invaluable in your barn. Turn to the job you need, hang the book on a nail, and go to work. Large illustrations and straightforward instructions.
HC fold-out book • 124 pages
 
Price: $28.95

Concise Guide to Laminitis in the Horse

SC book –  A guide that shines light on this unpredictable and traditionally misunderstood disease with accessible information and current thoughts on prevention, treatment and recovery.

Price: $17.95

Concise Guide to Medications, Herbs and Supplements

The most common drugs, hormones, supplements, and herbs for horses are discussed and evaluated in this long-trusted guide. New products have been added to the already extensive guide for better understanding.
Book
 
Price: $17.95

Concise Guide to Navicular in the Horse

SC book – $19.95  – The facts imparted in this guide will help owners formulate a rational approach to the prevention and treatment of laminitis. It is meant to be read and discussed with one’s veterinarian and farrier. Use it as a first line against this dreaded disease.

Price: $19.95

Concise Guide to Respiratory Disease

Chapters include the anatomy of a horse’s respiratory system, techniques your vet uses for diagnosing problems, how those problems are treated, and common issues in the upper and lower airways. There are also chapters specific to four of the most common respiratory issues: shipping fever, strangles, heaves and EIPH (exerciseinduced bleeding).

Price: $17.95

Controlling Your Horse’s Speed

DVD 1 hr 45 min. Total control is the single most important aspect of training. Gain control of your horse at the walk, trot or canter. This training applies to any style of riding and to any level rider from novice to advanced. Control the elevation of your horse’s head to help him calm down, while developing shoulder control, side passing, bridle control and a better stop

Price: $45.95

Dr. Kellon’s First Aid Guide Book

SC book – 254 pages – In addition to step-by-step instructions on what to do in case of an emergency, Dr. Kellon provides a rating system to help determine the urgency of the situation. Directions are clear in the color-coded pages equipped with index and appendices

Price: $38.95

Dr. Kellon’s First Aid Guide DVD

DVD – Learn to care for wounds and other major injuries as well as how to diagnose and treat acute conditions in all major organ systems with step-by-step demonstrations.

Price: $64.95

Equine Massage Book

SC book – 256 pages – Jean-Pierre Hourdebaigt, RMT, introduces the techniques you will use during a message, its integral role in sport therapy, and then presents a series of routines designed to target specific trouble spots and various disciplines.

Price: $34.95

Equine Massage DVD

DVD 90 minutes – This video offers demonstrations for every chapter of the book. The sections on individual techniques and complete routines are especially valuable.

Price: $59.95

First Aid for Horse and Rider

This book provides advice from both a DVM and an MD about handling all the common injuries and conditions that can arise when people and horses come together.

Price: $14.95

Fitness in Motion

Specific exercises name targeted muscles, are illustrated with clear photographs and explained in words. A chart summarizes the purpose, frequency and duration for each activity.
Spiral bound book
 
Price: $34.95

Give a Horse a Second Chance:Adopting and Caring for Rescue Horses

HC book. 186 pages. How is a rescue horse different? What do people need to know to be a good partner for a previously abused or neglected equine? A complete guide to giving healthy and productive lives to deserving horses.

Price: $26.95

Healing Horses Their Way

SC book  Every horse needs their owner to read this book. Equine nutritionist Marijke van de Water has done an extraordinary job of helping thousands of horses. Includes natural health programs o successfully treat a variety of equine health conditions including digestive disorders, colic, cribbing, parasites, immune conditions, respiratory disorders, laminitis, metabolic syndrome and detoxification. Know how, what and when to feed grass, hay, and grain. Complete with successful case studies.

Price: $45.95

Help Me Help My Horse

Book. Develop a partnership and working relationship with your horse. Help your partner to understand the cues, when to teach a new lesson getting consistent performance and understanding learning cycles.

Price: $30.95

Horse Anatomy – A Coloring Atlas

SC Book. This anatomy atlas is split into sections covering every aspect of the equine anatomy by system. Drawings outline each system, organ features, common ailments, diseases, and functions.

Price: $43.95

Horse Conformation

The most comprehensive guide to the horse’s body – inside and out – ever published. From the Equine Research Center. The comprehensive text focuses on ideal and abnormal conformation features, balance and symmetry, relationship between conformation faults and athletic ability, colors and markings, anatomical elements, teeth and aging, digestive, neurological, respiratory and circulatory systems, and the relationship between structure and function. Highly recommended.

Price: $28.95

Horse Health Care

This pictorial how-to book illustrates basic health care, from the daily check to vital signs, wound care and vaccination.
SC book • 160 pages
 
Price: $22.95

Horse Hoof Care

Cherry Hill teams up with Richard Kilmesh to address the topics of hoof care and horseshoeing. This book covers what every horse owner needs to know about this critical key to a horse’s overall health and well-being.
Book
 
Price: $22.95

Horse Housekeeping

Authoritative, inspirational, highly accessible, full of common sense and downto- earth advice, all of it based on twentyfive years of experience, the Korda’s book is a basic resource for anybody who wants to keep horses in a safe, content, healthy, and cost-effective way at home, from detailed lists of things you need to have on hand to the basic (and not so basic) dos and don’ts of horse care.

Price: $24.95

Horse Journal Guide to Equine Supplements and Nutraceuticals

Complete with comparative charts, useful sidebars, and practical insights, it guides you in making decisions about optimal nutrition and preventive care for your horse.
HC book • 304 pages
 
Price: $34.95

Horse Lover’s Encyclopedia

A-Z entries offer insight into all aspects of English and Western horsemanship. Everything from equine health issues to horse breeds is covered in this amazing book.
SC book
 
Price: $29.95

Horse Owner’s Veterinary Handbook

HC book – 538 pages – This easy-to-navigate reference tool includes almost every conceivable veterinarian concern – from snakebites to reproduction and parasites. The graphic photographs are helpful in identifying a problem.

Price: $49.95

How to Use Leg Wraps, Bandages & Boots

SC Book, 112 pages. Leg coverings are not the easiest things to use, and can be the sign of what separates a professional from a novice. This book explains wrapping the correct way, as well as different types of boots and caring for leg ailments.

Price: $20.95

How Your Horse Moves

A unique view of how a horse uses its body is presented in a graphic and easy-to-follow way. It will help you improve your riding and your training. Discover the true effect of riding and training on each part of the horses body.
 
Price: $34.95

Lameness

SC book –  This highly acclaimed book analyzes the causes, diagnoses, and management of the myriad causes of lameness. Defining and identifying the lame leg; spotting gait abnormalities and non-muscular causes; physical examinations and evaluations; diagnostic tools and other tests; the role of the veterinarian and farrier in prepurchase examinations.

Price: $32.95

Massage Techniques

HC Book – Superb photographs and detailed line drawings, in addition to an in-depth discussion of the circulatory, muscular and nervous systems of the horse as they relate to massage make this a vital reference source for all who are interested in massage.

Price: $28.95

Miniature Horses A Vet Guide

SC Book. Providing all the information needed to safely and correctly treat Miniatures, this guide gives special attention to Miniature-specific problems and concerns.

Price: $32.95

Riding For Life

A horsewoman’s guide to lifetime health and fitness. Syndicated columnist and physician Rallie McAllister offers women riders the tools they need to get maximum enjoyment through healthy lifestyle choices.
SC book • 224 pages
 
Price: $26.95

The Book of Miniature Horses

HC Book. 160 pages. The complete guide to caring for and showing this diminutive breed.

Price: $29.95

The Horses Pain-Free Back and Saddle-Fit Book

Dr. Joyce Harman, veterinarian and renowned saddle-fitting expert, advises on why saddle fit matters to both horse and rider, western saddle evaluation, off and on the horse, ensuring the saddle fits the rider, proper use of saddle pads and accommodating conformational challenges.

Price: $37.95

Western Saddle Fitting for Comfort

 

Ensuring your horse’s comfortable and free to move is a focus of master saddle maker, Todd Bailey, as he demonstrates how to measure your own horse.
DVD
Price: $34.95

Western Saddles How to Fit Pain-Free

DVD 45 min. Dr. Joyce Harman, veterinarian and renowned saddle-fitting expert, advises on why saddle fit matters to both horse and rider, western saddle evaluation, off and on the horse, ensuring the saddle fits the rider, proper use of saddle pads and accommodating conformational challenges.

Price: $34.95

Whole Horse Wellness Guide

The first and only book of its kind to combine traditional veterinary care with holistic treatments for an integrated medical approach to the care of horses.
Book
 
Price: $45.95

Endurance

Driving

Cutting

Cow Horse

Coffee Table & Gift Books

Breeding & Foal Raising

Blessed are the Broodmares

A classic source book on breeding and foaling including the latest information on drugs, medications, immunizations and an all-new chapter on difficult births.

Price: $34.95

Blessed are the Foals

HC 44.95 – Beginning with delivery, emergencies such as failure to breathe, to rise and to nurse are addresses along with developmental conditions. A classic equine bible on the foal’s first year.

Price: $34.95

Breeder’s Guide to Mare, Foal & Stallion Care

SC 304 pages – An excellent guide to help breeders sift through the myriad of details about breeding and focus on what’s most important to the health and well-being of their animals.

Price: $22.95

Bringing Up Baby

John Lyons offers his proven program for starting young horses on their way to becoming reliable partners. In 20 progressive training sessions, laid out in clear photos and concise step-by-step instructions, Lyons demonstrates how to start a weanling horse. Each lesson builds on the previous one using stress-free, conditioned-response techniques so that the young horse is never over-faced. A bestseller!

Price: $28.95

Early Learning Imprint Training with Dr. Miller

VHS – These techniques take just minutes during the imprinting and critical learning times which occur in foals as soon as they are born crucial training at the right time that can last a horse’s lifetime.

Price: $45.95

Foal Handling The Lyons Way

DVD – Sacking Out vs. Desensitizing – Making the round pen a safe and stress-free environment for your foal.  Preparing your foal to accept the halter and bridle and Teaching your foal to yield to pressure from the halter and bridle.  Step by step guide to prepare your foal for the farrier. Safe trailer loading and transporting of your foal.

Price: $45.95

Illustrated Guide to 96 Horse Breeds of North America

SC book Most horse breed books are written for European readers but this book was written specifically about North American horses for North American readers. This comprehensive guide features in-depth profiles and photographs of the breeds that call North America home.

Price: $34.95

The Book of Mules

Book A book about mules and other equine hybrids such as hinneys and zebra crosses. This wonderful book also contains information of how to choose, breed, and use mules.

Price: $26.95

The Book of the Draft Horse

HC book This book is all about the wonderful heavy horse breeds including Clydesdales, Percherons and Belgians.

Price: $26.95

The Color of Horses

SC Book. 128 pages. This longtime classic doesn’t just categorize horse colors, it explains why they exist, with a perfect blend of art and science.

Price: $26.00

The Stallion

SC Book 228 pages – A complete breeding guide for stallion owner’s. The definitive source by renowned author James McCall.

Price: $28.95

Ultimate Guide to Horse Breeds

SC book Once formulated as a landscape Encyclopedia, this wonderful book is now in a portable, gift-giving, paperback format. With its beautiful, full-colour illustrations, it is the perfect addition to any horse lovers library.

Price: $14.95

Barrel Racing

Barns & Acreages

Art