Marketing Mondays: Kickstarting 2012

This photo has nothing to do with marketing. It’s just soothing me right at the moment.

I snapped it several years ago at one of my favorite locations in the world – Key West, Florida. For 10 days that beach was mine. I owned that hammock. Life was calm. Warm. And, simple. Man, I miss that beach right now.

For here, in my neck of the woods, its -30°C out this morning. I suppose it is a variant sort of simple. A different kind of calm. A tougher form of cozy.

It might be an excellent day to stay inside and work on marketing.

In March of 2011, I kicked off a Marketing Mondays  series on this blog. Before we delve into the 2012 year, here’s highlights of 2011:

• We began with a look at Social Media. I shared some of my favorite social media sites and a video which really explains why any marketing program should eventual plan to include a social media aspect. Here’s the slideshow again:

• We talked about the great marketer, Patti Colbert and her visionary Extreme Mustang Makeover and Road to the Horse. Her latest,  Project Cowboy, a television reality show, focusing on a search for “The Great American Horseman,”shows signs of the same genius as its predecessors.

• I spelled out Seven Tried and True All Time Basics of a Good Print Advertisement.  

• For those of you maintaining a website (and who isn’t these days?), I let you in on a great tool to analyze your website – the Website Grader, and walked you through my favorite Google Map locator tool, Pin In The Map. 

• We shared Four Signs That Your Marketing Program is Working. 

• We delved into the world of Twitter, sharing some basics such as how to sign up, garnering the all-important followers and links for Great Tweeting Tips.  In a second post, I explained the Meaning of Four Twitter Symbols and When to Use Them, and shared the Bitly.com links tool.

• For Facebook, I shared 10 Ways Western Horse Review Utilizes it’s Facebook Page, as well as insider information on the changes Facebook instigated last autumn, and finally, offered up 10  10 Simple Tips and Tricks to Get Your Timeline Groove On.

• Finally, we discussed the Difference Between Print and Online Media, and why it’s all important that you don’t leave the former out of your marketing program.

There you have it. Some of the highlights of the 2011 Marketing Mondays series. Please let me know what you’d like to have covered for the 2012 year. Comment in the section below, or e-mail me directly at ingrids@efirehose.net.

Here’s to a successful 2012 marketing year!

 

Marketing Mondays – Print and Online

This morning we’re diving into the magazine versus online advertising debate. When I use the term “versus” in that sentence, it tweaks me as inappropriate. It’s not the word I want to use, as I have come to view online advertising, less as competition to the magazine, and more so as a welcome friend to the print message.

You may have already viewed the advertisement below; it’s part of a print campaign designed to differentiate magazine advertising from online advertising.

I like the analogy and visual the above headline gives me, particularly in regards to the magazine. We do “swim” in magazines, don’t we? We envelope them, cuddle up with them, and spend a great chunk of time with them.

Similar to the horse world, the world of print media is changing radically. Magazine publishers such as myself have had to learn to embrace all genres of media from internet to social media, to expand our brand and stay in touch with our audiences. Today, social media is an important communications tool and engagement venue, as well as an element of our marketing strategy. Our print publication plays an important role in bringing our audience to our online presence. A print ad is a physical thing. It will bring readers to your website, or your online presence again and again.

Still, a magazine is a magazine and it offers a completely different experience from that of online.

In a previous Marketing Monday column, I touched upon “know” media and “flow” media, explaining magazines as the “know” and online as the “flow.” It’s a little like the “swim” and “surf” above. And, these are important points to keep in mind when planning your marketing strategy. It’s one of the key elements you would choose magazine advertising as the cornerstone of your marketing campaign.

But that’s not all. Print advertising continues to offer some great benefits not shared by its online counterparts:

It’s a keeper. Newspapers are flipped through and tossed out. Web pages are quickly read and moved on from. Magazines stay in homes for months, consumers often return to their pages multiple times, or pass them on to friends.

It is highly targeted: Print advertising offers you the chance to capture the attention of your target market. This gives you very cost-effective advertising.

Magazines are credible: Many studies have proven consumers trust and believe magazine advertising more than any other media out there. Readers who see your ad in a magazine they care enough about to subscribe to, assume that you subscribe to the same philosophy as the magazine represents, and readers will be more likely to patronize your business because of it.

If you’ve dropped magazine buys out of your advertising budget because of all the hype of online and social media, I hope I’ve made a compelling enough case to have you rethink that decision. Even in this age of online, magazines are as compelling as ever.

 

 


Marketing Mondays: Facebook Changes

Lately, the news feed on my personal Facebook page has been all about the changes Facebook has instigated, most of which came into full effect last week. I thought I’d share a few of the articles I’ve received in my inbox over the past few weeks which might be helpful in understanding these changes, and, frankly, dealing with them.

Naturally, the big question is why. Facebook was working for millions of users. Why change it up? Don’t they care about us, their customers? Long time blogger, Jon Jantsch of Duct Tape Marketing, explains while Facebook users are a necessity of the success of the social media venue, users aren’t Facebook’s customers – advertisers are. Advertisers want users to share more. The Facebook changes – from the new timeline to the custom verbs are all about getting us to tell more about ourselves, thereby revealing the market data Facebook advertisers live by.

Read the entire piece at What the Heck is Facebook Thinking?

The Facebook changes have also presented a new set of challenges for owners of business Facebook pages.

Jodi at MCP Actions explains that clearly in this post and details the fix for it at Fix Broken Facebook: Guide to Help Photography Businesses.

Here are links to a few other links I found useful over the weekend:

– The new Facebook Timeline was scheduled for release sometime last week, and I have viewed it on a few of my friend’s pages. If you’re eager to design yours, you can enable it by following these steps.

– Searching for a unique and outstanding cover photo. Check out these 5 sites for customizing your cover photo.

– And finally, here’s 10 simple tips and tricks to get your timeline groove on.

We’ll see what’s changed between today and next Monday in the ever evolving world of Facebook.

Thanks for tuning in!

Marketing Mondays: Facebook Content

We’ve returned from another impressive edition of the Canadian Supreme, in time for the full onslaught of the changing of the seasons and another edition of Marketing Mondays. If you missed it here’s a link to last week’s discussion on Twitter. From there you can follow links back from to all of my Marketing Mondays posts, or simply choose Marketing Mondays in the tag cloud at the right.

This week, a discussion on the social media venue we all love, and simultaneously love to malign.

Many equine businesses are harnessing the power of Facebook in an effort to tap into the portion of it’s 600+ billion users, particularly of course, those who own horses. A vibrant Facebook community of western riders North American-wide exists within which many engage for a constant source of entertainment, inspiration, and often, for myself, interesting leads to stories I might not be privy to in my regular circles.

For the purposes of this piece, we’re going to assume you already know how to set up your own Facebook page, and have done so. If you haven’t and need a primer, this article will get you up and running seamlessly.

It might appear to be putting the cart in front of the horse with this discussion of content in advance of a strategies for procuring fans or friends, but for the Western Horse Review brand, it was important to figure out content prior to large scale plans of securing a following.

Western Horse Review kicked off it’s Facebook page back in November, 2009. Initially, we refrained from posting  a great amount of content, but gradually we’ve found our way to managing a Facebook page which we hope keeps our readers empowered with the latest information in western riding, offers entertainment and asks for engagement along the way.

Here’s some suggestions for content on your own brand’s Facebook page.

1. Step out from your logo.

If you’re only all about this week’s 20% off sale at the store, you might find it a tough track to the top. You simply won’t be human enough, and Facebook is all about sociability. Step out from behind your logo once in a while and show us your personal side. Share experiences of your life in the horse world, not just your brand.

2. Embrace giveaways and contests.

Facebook is an perfect venue for contests and giveaways. I do this often, particularly at the last minute and as a way to remind people about an upcoming event or show we’re going to be attending.

3. Give someone a chuckle.

It’s a beautiful thing when you can gift someone in the world with a chuckle.

4. Go for the “aawwww” moment.

We love these sorts of posts, and judging by the feedback, so do our viewers.

5. Throw the controversial out there.

On Facebook, each user is held accountable for his or her comments with the posting of a name beside the comment. It keeps it real and invites serious dialogue.

6. Remember our deep ties to pop culture.

Secretariat, John Wayne, Elvis, Johnny Cash, Roy Rogers, these are all a part of our deep history and love affair with all things western.

7. Be interesting and real.

I snapped this photo late one afternoon, and paired it with an old cowboy saying to share the feeling of peace it left me with. There is everything right about sharing a moment like this. It has nothing to do with our brand, but then, it does. . .

8. Invite discussion.

Our audience always seems up for an early morning debate.

9. Ask questions.

We’d like to know what products you’re using in your barn, and daily horse life. So we ask. . .

10. Don’t be anal about it all.

You need common sense, inquisitiveness, a bit of humor, and self-editing skills, not a structured business plan to be successful at Facebook posting. Naturally we examine our analytics a great deal, it’s amazing what we can discover about our audience through the feedback we receive. Still, we try not to graph it too much, and instead, let it flow.

I hope these 10 ideas for posting have been helpful. See you next week.

Marketing Mondays – Twitter Part 2

Welcome to Part Two of our Twitter talk on Marketing Mondays. You can catch last week’s session here.

Today we’re going to delve into what all those little symbols, hashtags etc., mean in a 140 character tweet, as well as look at some cool tools for you. Without knowledge of the meaning behind the characters commonly used in a tweet, a stream of tweets can be as confusing as wall of bits you have no previous experience with. What to use and when?

1. # (hash tags)

What it is: In the language of Twitter, the # symbol is referred to as a hash tag. Including a hash tag at the beginning of a key word categorizes your tweet. For instance, if you have a tweet about the Calgary Stampede, you can precede it with a #Stampede. It might look something like this real tweet from the Calgary Stampede twitter feed:

For all the deets with the #Stampede Indian Princess Centennial pageant, follow@StampedeIP & @regtiangha for the latest! and your tweet will be listed with all of the other other tagged Calgary Stampede tweets.

When to use it: Following the #Stampede example above, your #Stampede tweet will be listed with all of the other #Stampede tweets for anyone who happens to be searching for Calgary Stampede tweets. It’s a sure way to be listed with like tweets on a certain subject.

2. @ (replies)

What it is: Adding a @westernhorserev at the beginning of your tweet simply says you are replying to Western Horse Review.

When to use it: You can employ a tweet much like an e-mail message by adding the @(name of user) to the beginning of your tweet. Just remember, it’s not a private message, but rather one viewed by all followers. Replies come up in your normal Twitter stream, but they’re also easy to find by clicking on the @{Mentions} navigational item from your home page.

3. DM (direct message)

What it is: If you prefer to send a direct message, rather than an @, compose it like this:

dusername your message

When to use it: Obviously, when you prefer the message to be between you and the user, not the entire twitter stream of followers. If a follower asks you to DM, he or she is asking you to respond privately.

4. RT (retweet)

What it is: Another favorite way for you to share a tweet you’ve enjoyed, found useful, or want simply want to pass on is to retweet it. In your tweet the composition for this will appear like this:

RT@username the post

When to use it: I will retweet a tweet through the Western Horse Review feed when I have reason to think it might be useful, entertaining or provoke conversation.

That’s the most common four twitter symbols you should know and begin to use as you continue your Twitter journey.

What are all the bitly links about?

P.S. – these are not my shoes. Just trying to keep you interested in the post with a visual enhancement. It is Monday after all.

One last common symbol you’ll see in a tweet is a url preceded by tinyurl or bitly.

Both of these tools are free and designed to help you shorten a long url. For instance, I recently tweeted about a Facebook post I wanted to share on Twitter. The original Facebook link was:

http://www.facebook.com/pages/Western-Horse-Review/178276713247?ref=ts

Bitley.com converted it to http://on.fb.me/b1gqTW for me, granting me another 50 or so characters to use in the actual message.

What I really like about Bitly is that I can track my tweets and measure their success.

To do so simply add a + symbol to any bitly url, copy and paste it into your url. Bitly will post a chart for you detailing, how many clicks the tweet received, what countries the tweet was viewed in and what Twitter conversations arose from the tweet.

This is a great tool, for instance, to help you determine what times of day are best for releasing tweets – try, for instance releasing a tweet in the morning and the identical tweet in the afternoon, then track each to determine most views and retweets.

That’s what I have for you this morning. I hope you found it useful. And, please share, in the Comment section below your favorite Twitter tools and how Twitter assists you with the marketing – or otherwise – of your equine-related business.

Happy Monday, everyone.

Marketing Mondays: to tweet or not to tweet

Photo by Cowgirl Creations

Photo by www.cowgirlcreations.ca

I’m writing this from my couch in the living room unreasonably early – even by my account – for a Monday morning. But shortly after I tuck Wee into the school bus, my dining room table/boardroom will fill with our team as work on the next issue begins and with that there will little opportunity for blogging for the rest of the day.

And, I didn’t want to miss this edition of Marketing Mondays. By the way, to catch up on all of my Monday posts, just click on the Marketing Monday tag in the column to the right.

I’ve been watching the slow change of the seasons, the yard is scattered with leaves this morning, and Canada geese are streaming through the skies above.

It’s time to think about another bird. A little bird. Yes, I speak of the bluebird, Twitter, a tool I employ limitedly throughout my work week.

With over 200 million users generating roughly the same amount of “tweets” (individual text based posts of up to 140 characters) over the course of a day, Twitter is a heavy hitter in the world of social media. I don’t quite yet have a handle on how prevalent it’s marketing capacity is in the western horse world of business, but I do know how useful it has been at the Western Horse Review office, and to myself, as an editor. I’m going to try and articulate that over the next few Marketing Mondays, so if you’ve been pondering procuring a Twitter account for your equine business (or yourself), or you’re still at the stage of wondering what all the fuss about Twitter is about, tune in over the next few Mondays. We’ll figure it out.

First of all, let’s get you signed up. Here’s the basics:

1. Begin your account at  http://twitter.com. It’s straightforward and simple. Take some to think about your account name. Keep it simple, easy to remember and tie it into your business. Note there is a 15 character limit.

2. Click on Settings and complete your profile information. Don’t forget to include the URL to your website in the appropriate field. Add, a photo, a background and you’re off to the races. Later, you can create a more personalized background for yourself by choosing one at http://www.twitterbackgrounds.com. There are also a number of really cool customizations others have done, but let’s save that for a future post.

You’re now ready to begin tweeting. That is composing a message of no more than 140 characters (yes, there is a counter), any time of day.

I don’t have a personal Twitter account, but I do manage the the Western Horse Review Twitter account. You can find it here. While I haven’t perfected our tweeting timing or content, I do know these two elements are crucial for effective tweeting.

Let’s address timing first. Imagine the flow of tweets on anyone’s computer screen as a stream or river your horses visit. Chances are they arrive at a certain time of day, perhaps mid-afternoon when the sun is high and thirst is prevalent. The make-up of a twitter audience is surprisingly similar. They likely check the “river” at approximately the same time of the day, most days. Not everyday, not always, but there’s most certainly a pattern and ballpark window of time your followers will be at the “river” glancing over the stream of tweets passing through. Pin down that time and your tweets will be noticed, and re-tweeted more consistently, and you’ll gain more followers. That doesn’t mean you need to lose yourself in a large market research project trying to figure it out. Just begin tweeting, and be observant. Take notice of the times of day equine-related activity is at a high in your twitter stream. Be aware and tweet away. Learn as you go.

Next, there’s content. Once you get over the fact that sadly no-one but you is likely interested in the fact that you just finished mucking out the last stall, or experienced an epiphany in your training program, you can move on to more relevant tweets. I try not to waste anyone’s time with the Western Horse Review tweets, while maintaining as much of a human feel as possible. I think about making every tweet worth reading. My goal is to be unique. My desire – to make our tweets add value to any follower’s day. Ask yourself of your own tweets: is this something I’d like to know? Is my tweet sharing valuable knowledge?

But let’s not forget following, because you’re ready at this point to follow as well. Here’s an excellent video tutorial on how to follow. Who you follow is cause for another round table session, but we’ll get into that in a later post.

Twitter is amazingly simple, and incredibly complex, but the beauty of it is you can learn as you go.

Tune in next Monday when I’ll explain what’s behind all those funny little symbols you see used in your Twitter stream and also share some great tools to make your tweeting life easier and simpler. In the meantime, here’s some interesting links on the subject of Twitter.

The Real History of Twitter

Great Tips for Tweeting

How to Add a Photo Gallery to Your Profile

Twitter Tutorial – Getting Started

and just for fun:

10 Must Follow Fictional Twitter Accounts

Marketing Mondays: Social Media Misconceptions

I know I haven’t posted Marketing Mondays for a few weeks. A little project called the July/August issue of Western Horse Review got in the way. Today, it went to press. We all took a deep breath. Had a nap. And, we’re back. Refreshed and ready for the circle of life in our little world once again. . .

I began Marketing Mondays way back in late February; it’s designed as a one-stop source for all you will ever need to know to make a million bucks in the horse biz.

Just kidding.

If you find the person who does have this information, please send her to me. And, yes, I’ve already heard the “start with two million dollars” one. Hardey har har.

Really, I’m just here to share what I learned, as well as the marketing gems of others I find in my travels. After all, many of us are in one genre or another, in the business of horses, and I think it’s a great idea to pool our resources and share what we know. This is my forum for doing so. Here’s a quick link to the beginning of this column. From there you can click on Next Links to read all of my Monday posts. You’ll find posts on social media, generational trends and how they affect the horse industry, a tool to help you rate your website, designing an effective print ad, four signs your marketing plan is working, a guide to getting internet famous, and even, how to insert a pinpointed map to your location on your website. Cool tools and thoughts from great marketers in our midst.

Today, I want to pass on a great article about what Social Media is, and is not.

Website developer and www.westernhorsereview tech extraordinaire, John Holloway, recently shared this great piece with me, which really shucks out the idea that social media is a marketing plan, and quite succinctly spells out why we need to regard it as a marketing tool, instead. It’s written by Peter Shankman, who is the founder of HARO (Help A Reporter Out), and is generally regarded as one of the top marketing consultants and speakers working today. For reasons of brevity, I’ve only excerpted a portion of his article here. You can find a link to the entire piece at the end of this excerpt.

“Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social media, by itself, will not help you.

“We’re making the same mistakes that we made during the DotCom era, where everyone thought that just adding the term .com to your corporate logo made you instantly credible. It didn’t. If that’s all you did, you emphasized even more strongly how pathetic your company was. You weren’t “building a new paradigm while shifting alternate ways of focusing customers on the clicks and mortar of an organizational exchange.” No — you were simply an idiot who’d be out of business in six months.

“Ready for the ultimate kicker? We still haven’t learned! Rather than embracing this new technology and merging it with what we’ve learned already, we’re throwing off our clothes and running naked in the rain, waving our hands in the air, sure that this time it’ll be different, because this time it’s better! ‘It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…’

It’s about generating revenue through solid marketing and stellar customer service, just like it’s been since the beginning of time.

“It’s about using the tools to market to an audience that wants to help tell your story, because you’ve been awesome at providing them with the service they deserve.

“It’s about relevance. It’s not about tweeting every single time your company offers 10 percent off on a thingamabob. It’s about finding out where your customers actually are, and going after them there. If you’re tweeting all your discounts, and none of your customers are on Twitter, then you sir, are an idiot.

“Don’t be that guy.

Marketing involves knowing your audience, and tailoring your promotions in specific bursts to the correct segments. Real marketers know when to market using traditional methods, social media or even word of mouth.

“It’s also about brevity. You know what the majority of people calling themselves social media experts can’t do, among other things? THEY CAN’T WRITE. Good writing is brevity, and brevity is marketing. Want to lose me as a customer, forever, guaranteed? Have a grammar error on any form of outward communication.

“Finally, it’s about knowing your customer, and making sure your customer thinks of you first. Do you know your audience? Have you reached out to them? I’m not talking about “tweeting at them.” I’m talking about actually reaching out. Asking them what you can do better, or asking those who haven’t been around in a while what you can do to get them back.

“Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.”

Read more: http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5#ixzz1PBIBhSYy

Marketing Mondays: Is it Working?

For this week's Marketing Monday, I'm going to share Elisabeth McMillan's four signs of a successful marketing plan. Elisabeth is owner and editor of EquestrianProfessional.com. She speaks at equestrian organization meetings around the United States and has worked for high-profile equestrian athletes and equestrian-oriented businesses – including companies such as Monaco Coach, Equestrian Designs and Patagonia Clothing Company. She also has 25+ years of experience directly in the horse industry. Check out her site for a wealth of horse business marketing advice and resources.
Here's Elisabeth's four signs of a successful marketing plan:

SIGN #1 –  You receive a steady stream of new customers
The first benefit of a well executed marketing plan is that it creates predicable growth both in numbers of new customers and type. A good marketing plan doesn't just attract “any ole” customer. It attracts the best customer for you.If your business is not predictable in terms of growth- check the consistency of your marketing. An inconsistent approach to marketing can create inconsistent growth. If your marketing is not attracting the right type of customer – check your branding and marketing message. Your marketing may be connecting with “Mr. Wrong” instead of “Miss Right.”

SIGN #2 –  Your current customers are “on track” and extremely happy about it
It's easy to just think about how marketing can be used to attract new customers. However, one of the biggest benefits of a good marketing plan is its ability to positively influence current customers. The horse business requires long term relationships and unified goals (i.e. customer goals must be in tune with the business goals in order for both to be successful.) And this is where a marketing plan that includes current customers can really help you. For example: If  customers enter your business early in their riding career as riding school students, your marketing plan can encourage them to progress into horse owners. Once they are horse owners, your marketing plan can encourage and support them in competing at more horse shows.  In other words, your marketing plan can be instrumental in helping your clients and business progress.

SIGN #3 – Profitability
Successful marketing plans don't just promote – they educate. When your customers are clear about the value you provide, it is far easier to price your services accordingly. Horse business owners who successfully market themselves are typically able to price their services based on value not just on the “going rate.” They are able to charge more and their customers are happy to pay it because they understand its value. This can help you avoid the trap of “competing on price” with other barns in your area.

SIGN # 4 – Reach
A good marketing plan reaches beyond the first layer of people that it touches. It doesn't just reach “to” – it reaches out “through” your customers. A clear value proposition is paramount. Word of mouth is powerful and a business whose loyal customers accurately tout its praises is destined for success. For example: When you “overhear” your customers saying “just the right thing” about you to other people – you know your marketing message is clear and effective.

Hope you enjoyed this edition of Marketing Mondays, see you next week!

Marketing Mondays: Get Internet Famous

Last night as we drove home from the Mane Event, my thoughts centered on the various clinicians who had taught over the weekend. For one in particular – Jonathan Field – the window of fame is currently wide open, most recently, propelled by his appearance in a Blackberry Bold commercial. As horsepeople we all appreciate the positive light shone on the horse world through this commercial, but the 75 second film has really brought Field's training program to the center of a world of attention.

This led me to thinking about internet fame. It may be unpredictable, fickle and short-lived, but if you have the opportunity to gain internet fame for yourself, your horse business, or your program, it's likely worthwhile to rein it in for as long as you can to achieve exposure for your business. It's about getting your brand out there!

Jayne Wayne of Jaynewaynedesign.com, a California-based horseperson and web designer, has blueprinted the websites of the like of Teddy Robinson, Sandy Collier, California Cow Horse and many more. I've excerpted this text from her site to share with you, her tips on what it takes to get us on the road to “internet fame.”

Focus on what might make you famous. While fame and becoming famous can be an elusive concept, what have you got to offer other people that will set you above the online masses?

Define your idea of “fame”. Do you want to be famous everywhere for being an amazing personality, a tech goddess, or the most followed social butterfly? Or are you more focused, hoping to become famous for being the best in a particular area, such as being the best blogger on women’s fashion, the best video creator of science fiction spoofs, the best nature photographer online, etc.? Determine your style of fame so that you can remain focused on your online purpose.

  • If you’re wanting to earn a living from being famous online, remember that a lot of “Internet fame” leads to speaking engagements, books, and a following of people keen to trust your expertise.

Publicize yourself. Publicize your IM screen names, URLs, and Net addresses everywhere and often, and reply to everyone. Treat the web like your house: when people knock, be there to answer.

  • Use real photos of yourself for avatars and profiles. People will want to be reassured that they’re connecting with the “real you”. Remember that the brand is “you”.

Build a website with personality if you want to build a fan base. People need to feel that you – and not an anonymous webmaster – are personally available at least on a regular basis, if not daily. Make sure to update every single day, and remember: if it’s not interesting, users will click to the next page and move on.

  • Update your site with new audio and video clips as often as you can. Give your visitors stuff! For example, give them video, streaming audio, images for their PSP, etc. If you want to offer rich content, you’re going to have to spend a lot of time and a little bit of money, but it’s worth it.

Upload something that goes viral. Although it can be difficult to predict what will and won’t rock the socks off viewers, give things a go and publicize them well.

Realize the fleeting nature of fame. Fame comes and goes. Even movie celebrities have their zenith and tumble into obscurity or have their downward spiral “problems” splashed across the tabloids or blog equivalents. It always comes back to working it constantly, staying fresh, and enchanting your readers, followers and viewers. If you’re up to it, you might be able to maintain your online fame for a long while. Aim for fame of the sort that will cause you to be written up in the annals of Wikipedia, proving you’ve reached adequate notoriety. In this way, your fame will live on unassisted, unless someone deletes you, of course, but that’s the internet for you!

If you have a chance, check out Jaynewaynedesign.com, and read her entire piece on internet fame here.

Happy Monday!