Marketing Mondays: Groupon & Such

It’s no secret the daily deal craze is in full swing across North America. Groupon, Offeron, Wagjag, Dealathons – these are just a few of the purveyors of the daily deal: a special one-time offer usually suggesting an offer of 50% off retail rates. Prospective buyers are able to see these deals by signing on to the e-list of the purveyor. They all work a little differently; some require a certain amount of buyers for the deal to be “on,” others contribute some of the dollars to charity, almost all are a time-limited offer. Commonly, the offers are for restaurants, hair stylists, auto detailers, dry cleaners and such.

Occasionally I’ve noticed someone in the western world test the waters of the daily deal, such as the California trainer above who offered nearly 60% off on western riding lessons and sold out of them. His “deal” ran in the Los Angeles Times LA Deals. 

It’s unlikely we’ll see the top trainers of the nation moving towards daily deal offers, their barns are likely full with waiting lists, but for those trainers just starting out, or perhaps, wanting to reach out to more of an urban demographic to encourage new involvement this could be a an interesting marketing venue to test.

Incidentally, Western Horse Review has a Groupon subscription effort running June 6-12. Our marketing circulation director thought it would be interesting to test it; so we are. Our test region will be Alberta – primarily the Edmonton and Calgary region. If that shows significant return, we’ll look at a national effort. Since we’ll be promoting our July/August issue with a special cover, it’s a good opportunity to invite new readers to see what Western Horse Review is all about.

The incentive for us is the low cost of entering the agreement. The client (WHR) needs to only agree to offer a product at 50% off. The downside is the payback. Each subscription is offered at $12.00, or 50% off the regular rate of a subscription. Groupon takes half of that, and the other half comes back to WHR. Which means we realize $6.00 out of every subscription sold. Certainly not a profit in this scenario, but we do it for two reasons: 1) to introduce new subscribers to the product and; 2) for the renewals on year two, assuming these new subscribers will be back for year two.

And, of course they will be!

I’ll let you know how it went in a future post.

Prices Rebound at the Calgary Bull Sale

Calgary Bull Sale

The 2012 Calgary Bull Sale’s grand champion Hereford came from consignor S. Nixdorff & Sons of Airdrie, Alta., and was bought for $25,000 by Fenton Herford Ranch Inc. of Irma, Alta. Calgary Stampede Photo Credit.

Strolling through the Calgary Stampede’s Agriculture Building, and watching the bidding in the Victoria Pavilion, Mabel Hamilton couldn’t escape a strong sense of anticipation.

“There was just so much optimism out there. You could feel it in the barn,” said Hamilton, the president of the Alberta Cattle Breeders Association, reflecting on the 112th annual Calgary Bull Sale, held Wednesday, Feb. 29 and Thursday, March 1 at Stampede Park. “People were excited. People were positive. It was just a different feel than we’ve experienced in quite a while.”

If they could feel it in the barn, organizers of the world’s oldest continuous consignment bull sale sure couldn’t miss it in the books. This year’s Calgary Bull Sale rang up total sales of $1,380,675 — a jump of more than half a million dollars over the 2011 edition, and the highest total since pre-BSE in 2003. And with 205 bulls sold, the average price was $5,726.83, easily the highest such figure of the new millennium.

“This tells me that the industry maybe has turned a corner,” said Hamilton. “It is a case of supply-and-demand (with the Canadian herd falling to an 18-year low of 13.87 million head last summer). But I was cautiously optimistic before we went into this year’s show . . . and it met all my expectations, and then some.

“I was thinking we’d crack a million (in total sales). But people had some money in their jeans . . . and people had done their homework,” she added. “And how did this happen so quickly? Because so many people exited the industry, for whatever reason, in the past nine years.”

Calgary Bull Sale

The 2012 Calgary Bull Sale’s grand champion Angus came from consigner Belvin Angus Farms of Innisfail, Alta., and was purchased for $26,000 by LCL Angus of Coronation, Alta. Calgary Stampede Photo Credit.

The Calgary Bull Sale, unsurpassed in reputation and longevity, boasts world-renowned genetics and sees consignors offer top bulls from Hereford, Angus, and other breeds to commercial ranchers or fellow purebred producers from across North America. An industry barometer for the rest of the bull-buying season, the Calgary Bull Sale is also a benchmark for the Canadian cattle industry, which has been buoyed by soaring market prices for calves and fat cattle since the fall of 2010, as well as recent positive developments from the export market.

This year’s sales total of $1.38 million included 15 ranch horses, which sold for a total of $101,800, and the first-ever Commercial Replacement Heifer Pen Show and Sale, sponsored by Pfizer Animal Health, which saw 15 pens of five heifers go for a total of $104,875. The average sale price among 126 Hereford bulls sold was $5,930.95, while the average sale price among 77 Angus was $5,442.86.

This year’s top-selling bull was an Angus from consignor Belvin Angus Farms of Innisfail, Alta., purchased for $26,000 by LCL Angus of Coronation, Alta.

The top-selling Hereford came from consignor S. Nixdorff & Sons of Airdrie, Alta., and went for $25,000 to Fenton Herford Ranch Inc. of Irma, Alta. The top-selling Simmental, offered up by Pieschel Farms of Airdrie, Alta., was bought for $4,000 by White Lake Colony of Nobelford, Alta.

The 2012 Calgary Bull Sale’s grand champion Angus was the same top-selling bull mentioned above, while the reserve champion Angus, a bull from Lorenz Angus Farms of Markerville, Alta., went for $7,500 to Dalrene Farms of New Norway, Alta.

The grand champion Hereford was the same animal mentioned above. The reserve champion Hereford, from MN Herefords of Airdrie, Alta., was purchased for $16,000 by Errol Verbeek of Evansburg, Alta., and Eureka Hereford Farms Inc. of Eureka River, Alta.

The top volume buyers were Guenther Ranch of Consort, Alta., Pipeline Grazing Co-op of Medicine Hat, Alta., WA Ranches Ltd. of Calgary, Miller Ranches Ltd. of Hanceville, B.C., and John Simkin of Veteran, Alta.

As for the Commercial Replacement Heifer Pen Show and Sale, Hamilton figures it’s here to stay. “That really was a success. People were still talking about it the next day,” she said. “It was one more reason to come to the Calgary Bull Sale.”

For more results on the 2012 Calgary Bull Sale, please visit

Marketing Mondays: Strategies for Breeders

It’s sales closing week for the March issue of Western Horse Review, and because this issue is smack-dab in the middle of breeding season, many of us are either contemplating breeding strategies, or engrossed in the promotion of a stallion.

Photo by Jenn Webster

I had the opportunity to interview Katie Tims, editor of Quarter Horse News just prior to Christmas, and asked her about marketing strategies for breeders in this changing world. Here’s a snippet of that interview. You can catch the entire piece in the Jan/Feb issue of Western Horse Review. We’ve nearly sold out of print editions of that issue, but if you’re missing it, you can order a digital copy here.

Katie, what are a few of your key tips on marketing strategies for breeders/ranches in this changing world?

No. 1: Breed for beachfront property.

“By this I mean breed the best horse possible. It’s where marketing begins. In the real estate market, the average house in the average place is selling below average – at least compared to prices realized a few years ago. However, the special real estate – the beachfront property is just as much in demand now as it was in 2006. Buyers are willing to pay high prices for the best real estate, and the same goes for horses. Whether you’re a big breeder with several foals born per year, or a person with just one mare – breed the best that your budget can accommodate. Do your homework and be clear about what the market is demanding. Don’t breed for sake of creating the average horse that will bring a below average price. You’re better to breed one great horse than four mediocre ones. In this tough market, it’s all about quality, not quantity.”

No. 2: Market, market, market.

“In the horse business, marketing means much more than placing an ad or paying an entry fee. Stallion owners must promote their horse and get him paired with the best mares possible, even if that means giving away breedings. Likewise, mare owners need to book to the best stallions in the business – ones that are part of aggressively marketed programs. Once the foals arrive, stallion and mare owners must get them into solid programs and into the hands of trainers who will give those young horses the best possible chances. Black type means everything in this performance horse market, and the only thing to bold that ink is to start with pedigree and follow up with performance. Yes, there’s a surprise every now and then. But it’s far safer to stick with proven breeding and a sound training program.”

No. 3: Think worldwide.

“The cowboy and Western horse used to be a North American phenomenon. Not anymore. The Quarter Horse and Western way of riding has spread across the globe, and it’s gaining traction with larger purses, more opportunity and better breeding. For instance, Brazilians purchased a number of the highest sellers at last year’s reining and cutting sales, and you can bet they’re going to show and market those same horses inside the United States and Brazil. The Level 3 Open Reserve Champion at the 2011 NRHA Futurity was a horse born, raised and first shown in Brazil. Don’t limit yourself by thinking domestically – look to Europe, Australia, South America and beyond. Realize there’s a worldwide market for performance horses.”

No. 4: Take the multi-platform approach.

“Yes, advertising in print publications works and is still the best way to communicate your message to a target audience. But your marketing program must also reach out to potential customers through multiple sources. The Internet, social media and smart phones – they’re all important. As the next generation rotates into our horse market, they’re expecting information at the tip of a few keystrokes. Get a website for your ranch. List your horses. Make a fan page on Facebook. Sponsor online postings of stories/articles/updates published by magazines and newspapers within your industry. Make sure search engines, such as Google, know you’re online. If you are not comfortable with any or all of the above, see what you can do to learn. A mix of print and digital – that’s where the media business is going, and your program needs to be on board.”

Thanks to Katie Tims for these insightful and articulate ideas on the subject of marketing for those of us in the breeding business. A couple of other links to pieces we’ve done in the same genre include:

Stallion Promotional Ideas

Breeding Truths and Folklore

• Breeding Truths and Folklore, Part Two

4 Great Breeding Products

Breeding Older Mares, Part One

• Breeding Older Mares, Part Two

We also have this classic available in our bookstore:

Blessed are the Broodmares

and these other great books and videos on breeding and foal raising.

Finally, be sure to peruse the Stallion section of this site.

Best of luck with your breeding hopes for the season!

Marketing Mondays: Kickstarting 2012

This photo has nothing to do with marketing. It’s just soothing me right at the moment.

I snapped it several years ago at one of my favorite locations in the world – Key West, Florida. For 10 days that beach was mine. I owned that hammock. Life was calm. Warm. And, simple. Man, I miss that beach right now.

For here, in my neck of the woods, its -30°C out this morning. I suppose it is a variant sort of simple. A different kind of calm. A tougher form of cozy.

It might be an excellent day to stay inside and work on marketing.

In March of 2011, I kicked off a Marketing Mondays  series on this blog. Before we delve into the 2012 year, here’s highlights of 2011:

• We began with a look at Social Media. I shared some of my favorite social media sites and a video which really explains why any marketing program should eventual plan to include a social media aspect. Here’s the slideshow again:

• We talked about the great marketer, Patti Colbert and her visionary Extreme Mustang Makeover and Road to the Horse. Her latest,  Project Cowboy, a television reality show, focusing on a search for “The Great American Horseman,”shows signs of the same genius as its predecessors.

• I spelled out Seven Tried and True All Time Basics of a Good Print Advertisement.  

• For those of you maintaining a website (and who isn’t these days?), I let you in on a great tool to analyze your website – the Website Grader, and walked you through my favorite Google Map locator tool, Pin In The Map. 

• We shared Four Signs That Your Marketing Program is Working. 

• We delved into the world of Twitter, sharing some basics such as how to sign up, garnering the all-important followers and links for Great Tweeting Tips.  In a second post, I explained the Meaning of Four Twitter Symbols and When to Use Them, and shared the links tool.

• For Facebook, I shared 10 Ways Western Horse Review Utilizes it’s Facebook Page, as well as insider information on the changes Facebook instigated last autumn, and finally, offered up 10  10 Simple Tips and Tricks to Get Your Timeline Groove On.

• Finally, we discussed the Difference Between Print and Online Media, and why it’s all important that you don’t leave the former out of your marketing program.

There you have it. Some of the highlights of the 2011 Marketing Mondays series. Please let me know what you’d like to have covered for the 2012 year. Comment in the section below, or e-mail me directly at [email protected]

Here’s to a successful 2012 marketing year!


Marketing Mondays – Print and Online

This morning we’re diving into the magazine versus online advertising debate. When I use the term “versus” in that sentence, it tweaks me as inappropriate. It’s not the word I want to use, as I have come to view online advertising, less as competition to the magazine, and more so as a welcome friend to the print message.

You may have already viewed the advertisement below; it’s part of a print campaign designed to differentiate magazine advertising from online advertising.

I like the analogy and visual the above headline gives me, particularly in regards to the magazine. We do “swim” in magazines, don’t we? We envelope them, cuddle up with them, and spend a great chunk of time with them.

Similar to the horse world, the world of print media is changing radically. Magazine publishers such as myself have had to learn to embrace all genres of media from internet to social media, to expand our brand and stay in touch with our audiences. Today, social media is an important communications tool and engagement venue, as well as an element of our marketing strategy. Our print publication plays an important role in bringing our audience to our online presence. A print ad is a physical thing. It will bring readers to your website, or your online presence again and again.

Still, a magazine is a magazine and it offers a completely different experience from that of online.

In a previous Marketing Monday column, I touched upon “know” media and “flow” media, explaining magazines as the “know” and online as the “flow.” It’s a little like the “swim” and “surf” above. And, these are important points to keep in mind when planning your marketing strategy. It’s one of the key elements you would choose magazine advertising as the cornerstone of your marketing campaign.

But that’s not all. Print advertising continues to offer some great benefits not shared by its online counterparts:

It’s a keeper. Newspapers are flipped through and tossed out. Web pages are quickly read and moved on from. Magazines stay in homes for months, consumers often return to their pages multiple times, or pass them on to friends.

It is highly targeted: Print advertising offers you the chance to capture the attention of your target market. This gives you very cost-effective advertising.

Magazines are credible: Many studies have proven consumers trust and believe magazine advertising more than any other media out there. Readers who see your ad in a magazine they care enough about to subscribe to, assume that you subscribe to the same philosophy as the magazine represents, and readers will be more likely to patronize your business because of it.

If you’ve dropped magazine buys out of your advertising budget because of all the hype of online and social media, I hope I’ve made a compelling enough case to have you rethink that decision. Even in this age of online, magazines are as compelling as ever.



Marketing Mondays – Twitter Part 2

Welcome to Part Two of our Twitter talk on Marketing Mondays. You can catch last week’s session here.

Today we’re going to delve into what all those little symbols, hashtags etc., mean in a 140 character tweet, as well as look at some cool tools for you. Without knowledge of the meaning behind the characters commonly used in a tweet, a stream of tweets can be as confusing as wall of bits you have no previous experience with. What to use and when?

1. # (hash tags)

What it is: In the language of Twitter, the # symbol is referred to as a hash tag. Including a hash tag at the beginning of a key word categorizes your tweet. For instance, if you have a tweet about the Calgary Stampede, you can precede it with a #Stampede. It might look something like this real tweet from the Calgary Stampede twitter feed:

For all the deets with the #Stampede Indian Princess Centennial pageant, follow@StampedeIP & @regtiangha for the latest! and your tweet will be listed with all of the other other tagged Calgary Stampede tweets.

When to use it: Following the #Stampede example above, your #Stampede tweet will be listed with all of the other #Stampede tweets for anyone who happens to be searching for Calgary Stampede tweets. It’s a sure way to be listed with like tweets on a certain subject.

2. @ (replies)

What it is: Adding a @westernhorserev at the beginning of your tweet simply says you are replying to Western Horse Review.

When to use it: You can employ a tweet much like an e-mail message by adding the @(name of user) to the beginning of your tweet. Just remember, it’s not a private message, but rather one viewed by all followers. Replies come up in your normal Twitter stream, but they’re also easy to find by clicking on the @{Mentions} navigational item from your home page.

3. DM (direct message)

What it is: If you prefer to send a direct message, rather than an @, compose it like this:

dusername your message

When to use it: Obviously, when you prefer the message to be between you and the user, not the entire twitter stream of followers. If a follower asks you to DM, he or she is asking you to respond privately.

4. RT (retweet)

What it is: Another favorite way for you to share a tweet you’ve enjoyed, found useful, or want simply want to pass on is to retweet it. In your tweet the composition for this will appear like this:

[email protected]username the post

When to use it: I will retweet a tweet through the Western Horse Review feed when I have reason to think it might be useful, entertaining or provoke conversation.

That’s the most common four twitter symbols you should know and begin to use as you continue your Twitter journey.

What are all the bitly links about?

P.S. – these are not my shoes. Just trying to keep you interested in the post with a visual enhancement. It is Monday after all.

One last common symbol you’ll see in a tweet is a url preceded by tinyurl or bitly.

Both of these tools are free and designed to help you shorten a long url. For instance, I recently tweeted about a Facebook post I wanted to share on Twitter. The original Facebook link was: converted it to for me, granting me another 50 or so characters to use in the actual message.

What I really like about Bitly is that I can track my tweets and measure their success.

To do so simply add a + symbol to any bitly url, copy and paste it into your url. Bitly will post a chart for you detailing, how many clicks the tweet received, what countries the tweet was viewed in and what Twitter conversations arose from the tweet.

This is a great tool, for instance, to help you determine what times of day are best for releasing tweets – try, for instance releasing a tweet in the morning and the identical tweet in the afternoon, then track each to determine most views and retweets.

That’s what I have for you this morning. I hope you found it useful. And, please share, in the Comment section below your favorite Twitter tools and how Twitter assists you with the marketing – or otherwise – of your equine-related business.

Happy Monday, everyone.

Marketing Mondays: Social Media Misconceptions

I know I haven’t posted Marketing Mondays for a few weeks. A little project called the July/August issue of Western Horse Review got in the way. Today, it went to press. We all took a deep breath. Had a nap. And, we’re back. Refreshed and ready for the circle of life in our little world once again. . .

I began Marketing Mondays way back in late February; it’s designed as a one-stop source for all you will ever need to know to make a million bucks in the horse biz.

Just kidding.

If you find the person who does have this information, please send her to me. And, yes, I’ve already heard the “start with two million dollars” one. Hardey har har.

Really, I’m just here to share what I learned, as well as the marketing gems of others I find in my travels. After all, many of us are in one genre or another, in the business of horses, and I think it’s a great idea to pool our resources and share what we know. This is my forum for doing so. Here’s a quick link to the beginning of this column. From there you can click on Next Links to read all of my Monday posts. You’ll find posts on social media, generational trends and how they affect the horse industry, a tool to help you rate your website, designing an effective print ad, four signs your marketing plan is working, a guide to getting internet famous, and even, how to insert a pinpointed map to your location on your website. Cool tools and thoughts from great marketers in our midst.

Today, I want to pass on a great article about what Social Media is, and is not.

Website developer and www.westernhorsereview tech extraordinaire, John Holloway, recently shared this great piece with me, which really shucks out the idea that social media is a marketing plan, and quite succinctly spells out why we need to regard it as a marketing tool, instead. It’s written by Peter Shankman, who is the founder of HARO (Help A Reporter Out), and is generally regarded as one of the top marketing consultants and speakers working today. For reasons of brevity, I’ve only excerpted a portion of his article here. You can find a link to the entire piece at the end of this excerpt.

“Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social media, by itself, will not help you.

“We’re making the same mistakes that we made during the DotCom era, where everyone thought that just adding the term .com to your corporate logo made you instantly credible. It didn’t. If that’s all you did, you emphasized even more strongly how pathetic your company was. You weren’t “building a new paradigm while shifting alternate ways of focusing customers on the clicks and mortar of an organizational exchange.” No — you were simply an idiot who’d be out of business in six months.

“Ready for the ultimate kicker? We still haven’t learned! Rather than embracing this new technology and merging it with what we’ve learned already, we’re throwing off our clothes and running naked in the rain, waving our hands in the air, sure that this time it’ll be different, because this time it’s better! ‘It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…’

It’s about generating revenue through solid marketing and stellar customer service, just like it’s been since the beginning of time.

“It’s about using the tools to market to an audience that wants to help tell your story, because you’ve been awesome at providing them with the service they deserve.

“It’s about relevance. It’s not about tweeting every single time your company offers 10 percent off on a thingamabob. It’s about finding out where your customers actually are, and going after them there. If you’re tweeting all your discounts, and none of your customers are on Twitter, then you sir, are an idiot.

“Don’t be that guy.

Marketing involves knowing your audience, and tailoring your promotions in specific bursts to the correct segments. Real marketers know when to market using traditional methods, social media or even word of mouth.

“It’s also about brevity. You know what the majority of people calling themselves social media experts can’t do, among other things? THEY CAN’T WRITE. Good writing is brevity, and brevity is marketing. Want to lose me as a customer, forever, guaranteed? Have a grammar error on any form of outward communication.

“Finally, it’s about knowing your customer, and making sure your customer thinks of you first. Do you know your audience? Have you reached out to them? I’m not talking about “tweeting at them.” I’m talking about actually reaching out. Asking them what you can do better, or asking those who haven’t been around in a while what you can do to get them back.

“Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE.”

Read more:

Marketing Mondays: Is it Working?

For this week's Marketing Monday, I'm going to share Elisabeth McMillan's four signs of a successful marketing plan. Elisabeth is owner and editor of She speaks at equestrian organization meetings around the United States and has worked for high-profile equestrian athletes and equestrian-oriented businesses – including companies such as Monaco Coach, Equestrian Designs and Patagonia Clothing Company. She also has 25+ years of experience directly in the horse industry. Check out her site for a wealth of horse business marketing advice and resources.
Here's Elisabeth's four signs of a successful marketing plan:

SIGN #1 –  You receive a steady stream of new customers
The first benefit of a well executed marketing plan is that it creates predicable growth both in numbers of new customers and type. A good marketing plan doesn't just attract “any ole” customer. It attracts the best customer for you.If your business is not predictable in terms of growth- check the consistency of your marketing. An inconsistent approach to marketing can create inconsistent growth. If your marketing is not attracting the right type of customer – check your branding and marketing message. Your marketing may be connecting with “Mr. Wrong” instead of “Miss Right.”

SIGN #2 –  Your current customers are “on track” and extremely happy about it
It's easy to just think about how marketing can be used to attract new customers. However, one of the biggest benefits of a good marketing plan is its ability to positively influence current customers. The horse business requires long term relationships and unified goals (i.e. customer goals must be in tune with the business goals in order for both to be successful.) And this is where a marketing plan that includes current customers can really help you. For example: If  customers enter your business early in their riding career as riding school students, your marketing plan can encourage them to progress into horse owners. Once they are horse owners, your marketing plan can encourage and support them in competing at more horse shows.  In other words, your marketing plan can be instrumental in helping your clients and business progress.

SIGN #3 – Profitability
Successful marketing plans don't just promote – they educate. When your customers are clear about the value you provide, it is far easier to price your services accordingly. Horse business owners who successfully market themselves are typically able to price their services based on value not just on the “going rate.” They are able to charge more and their customers are happy to pay it because they understand its value. This can help you avoid the trap of “competing on price” with other barns in your area.

SIGN # 4 – Reach
A good marketing plan reaches beyond the first layer of people that it touches. It doesn't just reach “to” – it reaches out “through” your customers. A clear value proposition is paramount. Word of mouth is powerful and a business whose loyal customers accurately tout its praises is destined for success. For example: When you “overhear” your customers saying “just the right thing” about you to other people – you know your marketing message is clear and effective.

Hope you enjoyed this edition of Marketing Mondays, see you next week!

Marketing Mondays: Get Internet Famous

Last night as we drove home from the Mane Event, my thoughts centered on the various clinicians who had taught over the weekend. For one in particular – Jonathan Field – the window of fame is currently wide open, most recently, propelled by his appearance in a Blackberry Bold commercial. As horsepeople we all appreciate the positive light shone on the horse world through this commercial, but the 75 second film has really brought Field's training program to the center of a world of attention.

This led me to thinking about internet fame. It may be unpredictable, fickle and short-lived, but if you have the opportunity to gain internet fame for yourself, your horse business, or your program, it's likely worthwhile to rein it in for as long as you can to achieve exposure for your business. It's about getting your brand out there!

Jayne Wayne of, a California-based horseperson and web designer, has blueprinted the websites of the like of Teddy Robinson, Sandy Collier, California Cow Horse and many more. I've excerpted this text from her site to share with you, her tips on what it takes to get us on the road to “internet fame.”

Focus on what might make you famous. While fame and becoming famous can be an elusive concept, what have you got to offer other people that will set you above the online masses?

Define your idea of “fame”. Do you want to be famous everywhere for being an amazing personality, a tech goddess, or the most followed social butterfly? Or are you more focused, hoping to become famous for being the best in a particular area, such as being the best blogger on women’s fashion, the best video creator of science fiction spoofs, the best nature photographer online, etc.? Determine your style of fame so that you can remain focused on your online purpose.

  • If you’re wanting to earn a living from being famous online, remember that a lot of “Internet fame” leads to speaking engagements, books, and a following of people keen to trust your expertise.

Publicize yourself. Publicize your IM screen names, URLs, and Net addresses everywhere and often, and reply to everyone. Treat the web like your house: when people knock, be there to answer.

  • Use real photos of yourself for avatars and profiles. People will want to be reassured that they’re connecting with the “real you”. Remember that the brand is “you”.

Build a website with personality if you want to build a fan base. People need to feel that you – and not an anonymous webmaster – are personally available at least on a regular basis, if not daily. Make sure to update every single day, and remember: if it’s not interesting, users will click to the next page and move on.

  • Update your site with new audio and video clips as often as you can. Give your visitors stuff! For example, give them video, streaming audio, images for their PSP, etc. If you want to offer rich content, you’re going to have to spend a lot of time and a little bit of money, but it’s worth it.

Upload something that goes viral. Although it can be difficult to predict what will and won’t rock the socks off viewers, give things a go and publicize them well.

Realize the fleeting nature of fame. Fame comes and goes. Even movie celebrities have their zenith and tumble into obscurity or have their downward spiral “problems” splashed across the tabloids or blog equivalents. It always comes back to working it constantly, staying fresh, and enchanting your readers, followers and viewers. If you’re up to it, you might be able to maintain your online fame for a long while. Aim for fame of the sort that will cause you to be written up in the annals of Wikipedia, proving you’ve reached adequate notoriety. In this way, your fame will live on unassisted, unless someone deletes you, of course, but that’s the internet for you!

If you have a chance, check out, and read her entire piece on internet fame here.

Happy Monday!