When the All American Quarter Horse Congress began more than 40 years ago, obviously there wasn't internet. No YouTube. No websites. Transported semen wasn't available. The challenge of how to promote and market your stallion was often met through up-close and good old-fashioned Stallion Avenues.
Since 1967, the Million Dollar Stallion Avenue, has been an integral part of this gigantic Quarter Horse Show, but this year, the event’s organizers made the difficult decision to close the Avenue forever.
“It was a very tough decision,” said OQHA Executive Vice President Cam Foreman. “But times have changed, and new technology dominates how we market and promote stallions today.”
However, closing Stallion Avenue has opened up many opportunities.
“Congress Hall has had the same layout for more than 20 years,” Foreman said. “It’s very exciting to be able to make some much needed changes.”
The increase in space has allowed many current commercial vendors to not only expand their booth space, but to move to a better location. And, of course, there will also be several new vendors, including farm and breeder promotional booths, allowing visitors to speak with stallion owners face to face.
The 45th Annual All American Quarter Horse Congress is slated to take place October 7-30, 2011 at the Ohio Expo Center in Columbus, Ohio. Every year, the Ohio Quarter Horse Association takes steps to ensure that the largest single-breed horse show in the world is constantly evolving and changing to exceed the expectations of competitors and visitors alike.